Product Marketing Lead - Diamond Sports (NA)
Rapsodo · St. Louis, Missouri, United States · Posted Jul 7, 2026
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Company Overview
With its headquarters in Singapore and strategically placed offices across the United States, Turkey, Japan, and Malaysia, Rapsodo represents more than just sports technology and data analytics. It stands as the clear front-runner in providing affordable, professional-grade technology for athletes aiming to enhance their performance.
The company currently collaborates with partners such as The PGA of America, Golf Digest, Troon, various Major League Baseball teams, USA Baseball, and over 1000 NCAA athletic departments.
Become a part of Team Rapsodo as we challenge limits and unveil endless potential, one data point and one heartwarming success story at a time.
Powered by Athletes who get it, and Engineers who can do it.
Role Purpose
We are looking for a Product Marketer to define how our Diamond products show up and win in the market.
This role sits at the center of our commercial engine—connecting Product, Growth & Marketing, Customer Experience, and the Diamond Sports business unit. You will shape how products are positioned, how they are launched, and how customers ultimately understand and adopt them.
Success in this role means more than delivering messaging—it means ensuring every launch is clear, coordinated, and drives real outcomes. You will serve as the single point of accountability for go-to-market readiness, translating product innovation into adoption, engagement, and revenue impact.
Key Responsibilities
Product Positioning & Messaging
Define clear, differentiated positioning for Diamond products across customer segments
Translate product capabilities into compelling and easy-to-understand customer value propositions
Ensure consistency and clarity of messaging across all customer touchpoints
Continuously refine positioning based on market feedback, performance data, and competitive dynamics
Go-To-Market Strategy & Launch Leadership
Own end-to-end go-to-market strategy for product and feature launches
Shape launch narratives and align Product, Growth & Marketing, Customer Experience, and BU stakeholders around a common plan
Build repeatable launch playbooks that scale across products and releases
Ensure full readiness across channels, teams, and customer touchpoints before go-live
Evaluate launch performance and continuously improve how we bring products to market
Leverage data and modern tools to test, refine, and optimize messaging and go-to-market approaches
Packaging & Pricing Insight
Develop product packaging recommendations aligned to customer segments and use cases
Provide input into pricing decisions based on market insights and perceived customer value
Partner with leadership to evaluate pricing performance and identify opportunities to improve monetization
Sales Enablement & Commercial Readiness
Equip Sales and commercial teams with the tools, narratives, and materials needed to win
Develop sales decks, product narratives, and enablement frameworks
Incorporate field feedback to strengthen positioning and improve win rates
Competitive & Market Intelligence
Build a clear understanding of the competitive landscape and market dynamics
Identify opportunities for differentiation and inform both product and go-to-market strategy
Ensure the organization stays grounded in real market signals, not assumptions
Cross-Functional Alignment
Act as the integrator across Product, Growth & Marketing, Customer Experience, and BU teams
Ensure alignment and clarity before every launch
Partner with Customer Experience to align onboarding and activation with product positioning
Partner with Growth & Marketing to ensure strong execution across channels