Digital Marketing & Marketing Operations Manager

Position Summary

The Digital Marketing & Marketing Operations Manager will manage Xite’s day-to-day marketing execution, with a strong focus on website content, listing publication, thought leadership, digital visibility, and brand consistency.

This person does not need to be a web developer or graphic designer, but they should be comfortable working inside WordPress or a similar website platform, publishing content, using templates, managing digital assets, and coordinating with outside agency or design resources when needed.

The right candidate is a practical “Swiss Army knife” marketer: someone who can write, organize, publish, manage projects, use AI effectively, create basic visuals, and keep marketing moving without needing constant direction. This role specifically emphasizes the need for someone who can manage the website, publish listings, create regular content, use hub-and-spoke content strategy, keep digital profiles accurate, and coordinate with agency support when needed.

Key Responsibilities

Website & Listing Management

• Manage routine website updates in WordPress or a similar content management system.
• Create draft listing pages using existing templates, input listing details, coordinate internal review, and publish approved listings.
• Manage the marketing lifecycle for active practice listings, including launch content, website publication, email distribution, social promotion, buyer outreach support, listing updates, status changes, and post-close content opportunities.
• Coordinate listing-related assets such as teasers, summaries, buyer-facing materials, website pages, email announcements, NDA or data-room links, and internal tracking.
• Update website pages, team bios, service pages, insights, listings, and other content as needed.
• Help maintain website organization, including tags, categories, navigation, and internal linking.
• Document and improve basic SOPs for posting listings, updating website content, and managing marketing workflows.
• Maintain and update marketing-related information in Salesforce, including tracking leads, contacts, campaign activity, conference follow-up, referral sources, and other sales and marketing data to help ensure the team has accurate, organized, and actionable information.

Marketing Operations & Lead Management

The Digital Marketing Manager will help connect Xite’s marketing activity to practical lead management and business development workflows. This is not intended to be a Salesforce administrator role, but the right person should understand how digital marketing, forms, campaigns, contact lists, automations, and CRM-connected workflows work together.

• Help design, document, and improve lead-management workflows from website forms, listing inquiries, conference activity, referral sources, email campaigns, social activity, and other inbound or outbound marketing channels.
• Work with leadership and outside technical resources to ensure leads are captured, routed, categorized, followed up on, and tracked accurately.
• Identify opportunities to use forms, automations, campaign tracking, email sequences, task creation, segmentation, alerts, and follow-up reminders to improve marketing execution and speed-to-lead.
• Help organize and maintain marketing lists, audience segments, campaign lists, referral sources, buyer groups, seller prospects, conference contacts, and other relationship-based marketing data.
• Support campaign execution and nurture workflows by coordinating audiences, content, approvals, scheduling, tracking, and follow-up.
• Maintain practical visibility into marketing-source attribution, campaign performance, lead status, referral source, listing engagement, conference follow-up, and conversion activity.
• Translate marketing and business needs into clear workflow requirements for internal users, Salesforce support, web vendors, or automation partners.

Content Creation & Publishing

• Develop a consistent content calendar for insights, articles, market updates, listing-related content, and thought leadership.
• Turn internal conversations, Q&A sessions, transcripts, notes, and leadership input into clear, useful content.
• Use AI tools to draft, organize, repurpose, and improve content while maintaining accuracy, tone, and brand standards.
• Build content around important client questions and core service areas using a hub-and-spoke approach.
• Refresh and update content regularly so the website stays current and relevant.

Digital Presence & Reputation

• Keep Xite’s digital information accurate across Google Business Profile, LinkedIn, Facebook, Instagram, Glassdoor, review sites, and other relevant platforms.
• Monitor and help manage online reputation, reviews, third-party profiles, and brand mentions.
• Support visibility in traditional search and AI-driven search by keeping content accur…