Director of Financial Planning & Analysis

ABOUT GOODR

We create and sell active eyewear for anyone. No Slip. No Bounce. All Polarized. All Fun. Interested in joining our team? Keep reading.

OUR VALUES: We have two core values: Fun Authenticity.

FUN = Being sh*tty isn’t fun. Agreed? Taking pride in your work, finding joy in being GREAT, and celebrating wins… and losses. Now, that’s fun!

AUTHENTICITY = Focusing on being authentic over being liked. (Next-level guru stuff. Count it.)

Fun Fact: We do not allow email to be sent internally. Carrier pigeons only. JK, we use Slack.

LEADERSHIP: We expect our leaders to be guiding lights for their teams. To support that, we provide leadership courses to sharpen their leadership abilities, including an in-house leadership coach.

AUTONOMY: We practice autonomy, empowerment, and accountability so that every team member can be in control of their own life.

HYBRID WORKING: This role is required to be in our Inglewood office every Tuesday and Thursday with the occasional third day thrown in.

PROFESSIONAL DEVELOPMENT: We have an all-company learning program so that we’re constantly leveling up our skills.

SUSTAINABILITY: We think Earth’s pretty rad. That’s why we take action wherever possible to limit our impact on the planet.

1% FOR THE PLANET MEMBER: 1% of goodr’s annual sales go directly to environmental organizations.

CARBON NEUTRAL: In 2019, goodr became a 100% carbon neutral company .

Fun Fact: goodr celebrates every Earth Day by releasing limited-edition sunglasses with frames made from 100% recycled materials—and the packaging is 100% sustainable, too!

ABOUT THE ROLE

When others see numbers, you see the story behind them. You’re the kind of leader who can turn ambiguity into a clear financial roadmap... and make it actionable! Forecasts don’t scare you, endless scenarios excite you, and you’re always thinking three steps ahead.

As our Director of Financial Planning Analysis (FP A), you’ll own company-wide planning, forecasting, and long-range strategy, delivering insights that guide leadership decisions and fuel smart growth. You’ll partner closely with teams across the business to connect performance to strategy, model what’s next, and help goodr invest in the right opportunities at the right time.

If you love big-picture thinking, sharp analysis, and using data to shape the future, keep reading!

RESPONSIBILITIES

Challenge the status quo ALWAYS; “this is how we’ve always done it” is banned at goodr

Build strong internal and external relationships through clear, concise, and influential communication

Apply seasoned leadership to manage multi-team alignment and strategic department initiatives

Act as a primary culture carrier, leading by example and living into goodr’s values of fun and authenticity

Drive performance and personal growth through consistent coaching, clear accountability, and monthly one-on-ones

Mentor newer leaders on vision and strategic insights

Connect dots within your department to ensure alignment with broader company goals

Own the division budget with strategic foresight for broader needs

ROLE SPECIFIC

Provide clear insights into business performance and key financial metrics

Partner with our Director of Business Intelligence, Controller, and other key role holders to interpret financial results and support strategic decision-making

Oversee cash flow management, working capital strategy, and liquidity planning to ensure financial health and flexibility

Lead company-wide budgeting, forecasting, and long-range planning in collaboration with department leaders

Directly manage, mentor, and develop the FP A Manager and broader team, establishing scalable processes and ensuring strict accuracy across all financial outputs

Identify strategic and operational financial risks and opportunities, providing proactive, forward-looking recommendations

Provide detailed financial modeling and scenario planning for key initiatives, M A opportunities, and capital allocation decisions

Own the Budget vs. Actuals (BvA) process, partnering with department leaders across all teams to understand operational velocity and OpEx movement

Deliver high-impact executive presentations, narrative-driven storytelling, and board/investor-level reporting

Build and manage a high-performing team while partnering across functions to ensure financial alignment

This role is in the Money department and will report directly to the Chief Financial Officer

Perform other related duties as assigned

ABOUT THE IDEAL CANDIDATE

May or may not have a degree...we don’t care (bonus points for Basset Hound Science or Dinosaur Law)

7+ years of financial planning and analysis experience with 5+ yrs of management experience

Deep understanding of both financial accounting principles

Ability to develop financial strategies that align with company goals

Effectively communicating financial information to senior management

MUST be an FP A guru

Expert level in Microsoft Excel

Familiarity with Workday Ad…