Senior Marketing Manager - Full-Time Project

Who We Are

Goodway Group is one of AdAge's 2025's BEST PLACES TO WORK ! As an independent and remote-first media and marketing services firm with a 90+ year history, Goodway Group has the security of an established company combined with a start-up feel. With leading data-driven and technology-enabled digital media and marketing services firm with teams in the U.S. and the UK, our diverse team of digital strategists, media practitioners, technologists and data scientists have won the most prestigious awards for innovative marketing technology, impactful work and inclusive remote-first places to work including being honored as a multiyear winner in Ad Age Best Places to Work, Ad Exchanger's Best Use of Technology by an Agency Award and two MarTech Breakthrough Awards and a certified service partner to The Trade Desk.

This is a full-time role working 40 hours per week for a 5 month project.

Goodway Group is seeking an experienced contract Senior Marketing Manager to support our Agency Line of Business (LOB) during a planned team transition. This is a high-impact, full-lifecycle marketing role requiring someone who can operate independently, move quickly, and deliver results across demand generation, content, email marketing, product marketing, and sales enablement.

You will serve as the primary marketing point of contact for the Agency LOB, working in close partnership with Agency business leaders and the broader Growth team. This role covers the full maternity leave window of a key team member plus an additional buffer period to ensure continuity and a smooth transition.

What You’ll Do

Agency LOB Marketing — Full Lifecycle

Serve as the dedicated marketing lead for Goodway's Agency Line of Business, partnering directly with Agency leaders to align marketing activity with business priorities and revenue goals

Develop and execute integrated marketing plans spanning awareness, consideration, and conversion across the Agency LOB's key target audiences

Maintain a strong pulse on the agency landscape, competitive environment, and buyer behavior relevant to this LOB

Demand Generation Campaign Management

Scope, plan, and launch demand generation campaigns in advance ensuring continuity and minimal disruption during the team transition window

Design and execute 1:1, 1:few, and broad-reach initiatives tailored to Agency LOB target accounts

Manage paid media budgets in support of Agency LOB campaigns; advise on channel mix and optimize for performance

Track and report on campaign KPIs; iterate based on data

Email Marketing Lead Nurturing

Own email marketing execution for the Agency LOB, including campaign setup, segmentation, scheduling, and performance reporting

Build and optimize lead nurturing workflows through marketing automation tools

Collaborate with marketing operations on customer journey measurement and lead management processes within Goodway's tech stack

Product Solutions Marketing

Develop and maintain messaging and positioning for Agency LOB products and solutions, in collaboration with Agency leaders and product stakeholders

Create and adapt content spanning all stages of the buyer journey with a strong emphasis on short-form, high-engagement formats (snippets, one-pagers, social content, landing page copy)

Contribute to the content and communications calendar in support of Agency LOB goals

Sales Enablement

Partner with Agency sales and BD teams to identify content and tool gaps that impact pipeline and conversion

Develop sales enablement assets including pitch decks, battlecards, case studies, and objection-handling guides — aligned to the Agency LOB buyer journey

Ensure all materials adhere to Goodway's brand voice, style, and guidelines

Events Partnership Marketing Support

Support planning and execution of marketing events relevant to the Agency LOB, including field events, sponsored activations, and industry conferences

Coordinate pre- and post-event communications and follow-up campaigns to maximize pipeline impact

Work with our Agency LOB’s industry partner organizations to build relationships and awareness with good-fit prospects across various virtual and in-person events, content channels, and more.

Stakeholder Collaboration

Work closely with Agency LOB business leaders as a strategic partner not just a service provider to understand priorities and translate them into marketing action

Collaborate cross-functionally with Revenue Operations, Business Development, Sales, and Account Management

Contribute to team documentation and playbooks to ensure continuity beyond the contract period

Who You Are

5+ years of B2B marketing experience, with demonstrated ownership of full-lifecycle marketing programs

Prior experience marketing to or within the agency ecosystem strongly preferred

Proven track record running email marketing and lead nurturing programs in marketing automation platforms (Salesforce/Pardot, HubSpot, Marketo, or equivalent)

Strong product and solutions…