Director, Strategic Partnerships - Loyalty
Fanaticsfbg · New York, NY, United States · Posted Jul 6, 2026
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About Us
Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.
About the Role
Fanatics is building a leading global digital sports platform, creating a seamless experience for fans across commerce, collectibles, and gaming. As part of this mission, our Fan Ecosystem team plays a critical role in driving customer engagement and lifetime value across the Fanatics ecosystem.
We are seeking a Director, Loyalty Business Development to grow Fanatics’ loyalty propositions, FanCash and Fanatics ONE, through strategic third party partnerships. In this role, you will lead key phases of the partnership deal cycle, driving significant customer and business value through these relationships.
Key Responsibilities
Develop Partnership Pipeline
Partner with commercial team to develop loyalty partnerships strategy: analyze market landscape, identify priority verticals that align with our customers’ interests and build a targeted list of potential partners
Lead proactive outreach and manage inbound opportunities to build and maintain a strong, diverse partnerships pipeline
Develop clear value propositions and partnership theses tailored to different verticals and partners
Drive Deal Sourcing Commercial Negotiation
Identify, evaluate, and prioritize potential partners based on strategic fit, customer value, and revenue potential
Lead end-to-end deal execution, including structuring partnership models, defining commercial terms, and aligning on success metrics
Partner with commercial and finance teams to ensure deal terms align with business objectives and deliver measurable ROI
Navigate complex negotiations with a focus on creating mutually beneficial, long-term partnerships
Own Contracting Processes
Lead the contracting process from term sheet through execution, partnering closely with Legal to draft, review and finalize agreements with input from key stakeholders
Ensure contracts clearly define scope, deliverables, performance metrics and governance models
Support Onboarding Ongoing Management
Act as the "deal champion" internally, aligning Product, Engineering, Marketing, Operations and others on launch requirements and resource commitments to ensure successful partner integration and launch
Build standardized onboarding processes to decrease the time-to-market for new partners
Post-launch, support partner management teams as needed to evaluate success of partnership and identify expansion opportunities
Qualifications
Bachelor’s degree preferred
8+ years of experience in business development or strategic partnerships at high-growth consumer companies
Experience in sports, gaming or loyalty ecosystems is a plus
Highly analytical, detail-oriented and strong business sense
Demonstrated success leading and influencing large, cross-functional teams to deliver complex business initiatives at scale
Experience negotiating complex agreements and finding win-win solutions
Experience managing significant budget, financial, or P L responsibilities, including evaluating trade-offs to maximize return on investment
Ability to build and succinctly present business case and returns analyses
Excellent communication and relationship-building skills; experience working with senior internal and external stakeholders
Comfortable working in a fast-paced, evolving environment with multiple priorities
A self-motivated individual and good team player that takes accountability and ownership of own work
Able to work out of the Fanatics NYC office a minimum of three days per week
Ranges will change based on country and state of residence, which are reflected in Geographical Zones defined by Fanatics Betting and Gaming. The range incorporates all of our Geographical Compensation Zones and is subject to change as the Zone associated with the actual offer is confirmed. In addition to the base and bonus…