Senior Manager, Brand Strategy

As part of the dynamic, results-oriented Corporate Marketing organization, the Senior Manager, Brand Strategy plays a critical role within WD’s Brand Strategy & Experience team. This role is responsible for defining WD’s brand strategy and narrative, ensuring clarity, consistency, and scalability across enterprise and consumer portfolios.

The primary objective of this role is to develop and operationalize WD’s brand positioning, messaging architecture, and narrative frameworks , enabling consistent brand expression across a decentralized global organization. This individual serves as a strategic and hands-on leader who connects business priorities to compelling brand platforms and scalable execution systems.

WD is the storage foundation of the AI-driven data economy, powering innovation across enterprise infrastructure and consumer technology. As WD expands its visibility across enterprise and consumer markets, strong brand leadership is essential to unify storytelling, elevate category leadership, and ensure consistent execution across regions, products, and channels.

Working closely with Product Marketing, Customer Marketing, Creative, Communications, Channel, Regional Marketing, and agency partners, this role ensures WD’s brand shows up with clarity, credibility, and cohesion across all strategic initiatives.

What You’ll Achieve

A clearly defined enterprise and consumer brand strategy and narrative that strengthens WD’s leadership across key markets

Standardized messaging frameworks that enable consistent storytelling across campaigns, launches, and executive communications

Scalable brand systems that empower decentralized teams while maintaining consistency

Integrated workflows connecting internal creative teams and external agency partners

Strong brand adoption across product, regional, partner, and customer-facing initiatives

Increased brand clarity and differentiation across enterprise and consumer portfolios

Essential Duties and Responsibilities:

Brand Strategy & Positioning

Lead development of WD’s global brand positioning across enterprise and consumer portfolios

Translate business strategy into clear brand platforms that guide campaigns, launches, and storytelling

Define category positioning that strengthens WD’s leadership across AI infrastructure, data innovation, and consumer technology

Partner with executive leadership to align brand strategy with business priorities

Drive quarterly brand platform development cycles aligned to key market moments

Narrative & Messaging Architecture

Define WD’s enterprise and consumer brand narratives, ensuring clarity and differentiation

Develop messaging architectures that connect corporate positioning to product storytelling

Translate complex technical capabilities into clear, compelling messaging

Support executive communications and thought leadership narratives

Ensure consistent language across product, campaign, and corporate messaging

Scalable Brand Systems

Build scalable brand playbooks, templates, and messaging frameworks

Create standardized tools that enable decentralized teams to execute consistently

Identify inconsistencies and outliers across brand expression and provide solutions

Develop systems that support both governance and usability across global teams

Establish repeatable processes that improve speed and consistency of brand execution

Agency & Creative Integration

Brief and manage brand and creative agencies supporting strategic initiatives

Partner with internal design teams to ensure brand consistency across deliverables

Connect internal and external creative workflows into a unified operating model

Guide development of brand-level creative programs and storytelling assets

Ensure agency and in-house teams align to shared strategy and execution standards

Collaborative Brand Governance

Provide brand guidance through partnership, not enforcement

Enable teams across product, regional, and channel marketing to align through clarity and tools

Support co-branding, partner branding, and MDF-driven initiatives

Establish scalable governance models that maintain flexibility across regions

Drive adoption of brand tools and frameworks across the organization

Campaign Platform Development

Develop strategic brand platforms that support recurring campaign cycles

Guide top-line brand storytelling initiatives across enterprise and consumer audiences

Support launch readiness across key product and corporate initiatives

Align messaging across campaign, product, and corporate channels

Ensure brand platforms remain adaptable across evolving market needs

Required:

8–12+ years of experience in brand strategy, brand management, or strategic marketing

Proven experience developing brand positioning and messaging frameworks at scale

Strong background managing creative agencies and integrated marketing programs

Experience operating within decentralized or global marketing organizations

Demonstrated ability to translate complex technology into compelling messagin…