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Sales Planner

Roku · New York, New York · Posted Jul 7, 2026

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Teamwork makes the stream work.

Roku is changing how the world watches TV

Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.

From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.

About the team

The Revenue Operations team is responsible for maximizing yield through supply optimization, driving global ad revenue growth with strategic pricing and packaging, managing global publisher partnerships for ad inventory deals and delivery, and enhancing the efficiency of the ad sales organization by centralizing processes across our data tools and systems. By aligning advertising sales, marketing, product, and client services, the team aims to optimize the monetization of advertising inventory. This involves a blend of strategic planning, data analysis, system and tool utilization, and partnership management.

About the role

The Sales Planner manages commercial inventory supports sales goals through the creation of strategic advertising proposals. The Sales Planning team puts forth proposals in alignment of client goals, showcasing the value of the Roku experience. The role is located in the New York office and will report into the Sales Planning Manager based in Santa Monica, California.

For New York only - The estimated annual salary for this position is between $65,000 and $85,000 annually.

Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location.

This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.

What you'll be doing

Create a high volume of RFP-specific proposals using both internal and external templates

Collaborate with Sales, AMs, Inventory, and Marketing teams to generate compelling custom ad programs across our product/site portfolios

Pull avails, recommend ad placements, and content channels based on client campaign objectives

Manage internal communication throughout the plan creation process

Ensure that plan due dates are met by effectively managing time and internal deadlines

Support dedicated books of business, managing the RFP process from proposal generation to order entry

Partner with Sales teams to implement packaging and pricing strategies, as defined by Revenue Operations rate cards and guidelines

Execute budget revisions, including incremental spend, optimizations, makegoods, and cancellations

Collaborate with various departments, such as Ad Ops, Inventory Analytics, and Marketing, to fulfill client requests and aid Sales in their proposals

Work closely with the Ad Ops team to execute campaigns and maximize delivery against contracted goals

Assist in the preparation and follow-up for client meetings, as directed by AMs or Sellers, including reviewing industry and account-specific information

Identify areas for improvement within the pre-sale process and recommend solutions to enhance operational efficiency

We're excited if you have

Enthusiasm for working in a collaborative Ad Sales team environment

A positive attitude when handling day-to-day tasks

Strong problem-solving and multitasking abilities

Exceptional attention to detail and organizational skills

Excellent verbal and written communication skills

2-3+ years of professional experience; media sales planning and/or buying experience is strongly preferred

Proficiency in Microsoft Suite, particularly Excel and PowerPoint

Proficiency in Salesforce is a plus

Proficiency in media math and terminology is a plus

Familiarity with OMS tools and the CTV landscape is beneficial

Familiarity with the CTV ad-buying ecosystem including programmatic

#LI-GT2

Our Hybrid Work Approach

Roku fosters an inclusive and collaborative environment where teams work in the office Monday through Thursday. Fridays are flexible for remote work except for employees whose roles are required to be in the office five days a week or employees who are in offices with a five day in office policy.

Benefits

Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include heal…

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