Senior Manager, Brand Marketing
Radar · New York City · Posted Jul 4, 2026
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ABOUT US
E-commerce got real-time data infrastructure decades ago. Physical stores still have not. RADAR is changing that.
RADAR is building the data infrastructure layer for the physical world, starting with retail. Our hardware-enabled SaaS platform uses proprietary overhead sensors, software, and AI-powered analytics to locate every product in a store, continuously, down to the fixture. We are deployed across 1,400+ stores with retailers including American Eagle Outfitters and Old Navy, processing tens of billions of real-world events every day, delivering 99%+ accuracy in complex, noisy environments - at fleet scale.
RADAR is one of the best-funded companies in retail technology, backed by a recent Series B financing at a $1 billion valuation. Inventory accuracy is only the beginning. We believe RADAR can become foundational infrastructure for the physical economy, powering new AI-driven commerce experiences across retail and beyond.
Join us if you want to work on a large, unsolved, technically challenging problem with an ambitious team building category-defining technology.
OUR VALUES
Mission-Driven: We're transforming retail with cutting-edge technology and building something that truly matters.
Collaborative Team: We thrive on curiosity, shared goals, and solving complex problems together.
High Impact: You’ll make meaningful contributions from day one and help shape the future of our product and company.
Clear Communication: We value honesty, humility, and respectful dialogue—everyone’s voice matters.
Balanced Lives: We work hard, but not at the expense of well-being. We respect time, boundaries, and life outside of work.
Diverse Perspectives: We believe better ideas come from diverse backgrounds, experiences, and viewpoints.
Empathy-Driven Design: We build with deep respect for our end users, listening closely to their feedback and needs.
ABOUT THE JOB
We are seeking a Sr. Manager, Brand Marketing to shape and steward RADAR’s brand narrative. This is a foundational role within a newly created function. RADAR has strong points of view and meaningful market presence and this role will bring those threads together into a coherent, consistent story that scales with us. You will help define how RADAR shows up in the world including what we say, how we say it and where we say it. As we scale, consistent and credible external presence will be a meaningful competitive advantage, and you will be at the center of driving it.
You will work closely with our Commercial, Product, Customer and RFID Center of Excellence teams to surface subject matter expertise and translate it into messaging that is coherent, compelling and on brand. This role requires equal parts strategic thinking and hands on execution.
Responsibilities:
Brand Platform Messaging
Drive RADAR's brand positioning, messaging hierarchy, tone of voice, and visual identity
Develop and maintain a messaging architecture that gives every team a clear, consistent way to talk about what RADAR does and why it matters.
Translate complex subject matter expertise from across the organization into externally-ready language that is credible, clear, and on-brand.
Develop and maintain a campaign calendar including designing and development of franchise and one off content types
Brand Standards and Enablement
Build and maintain the templates, brand guidelines, and self-serve toolkits that allow the broader organization to communicate consistently to all external partners (Customer Pipeline, Current Partners, Strategic Brand Partners, Technology Partners, Recruiting Partners etc.) without creating a bottleneck.
Serve as the brand standard-setter and enabler, not an approver of every asset, but the function that makes quality and consistency achievable at scale.
External Channels
Manage the redevelopment of, and the ongoing content management of RADAR’S website, as well as LinkedIn, and press as RADAR's primary owned and earned channels: responsible for both strategy and execution.
Partner with and manage our PR agencies to maximize the value of founder visibility, major announcements, and earned media opportunities.
Develop a proactive communications calendar that builds consistent market presence
Internal Communications
Partner with Strategic Operations to drive communications that keep the organization informed, aligned, and accountable, including all-hands, milestone moments, and leadership messaging.
Support the organization through change by ensuring transitions are communicated clearly and consistently across all levels.
Campaign Management Analytics
Develop and execute campaigns across owned and earned channels that build brand awareness and support commercial momentum.
Track and report on channel and campaign performance, using data to refine approach and demonstrate impact over time.
ABOUT YOU
Required :
8-10 Years of marketing experience, preferably in a B2B technology at a high-growth company, ideally at an inflection…