Influencer Marketing Manager

Full-time, Los Angeles

The Influencer Marketing manager will oversee m.ph ’s organic influencer gifting program and earned initiatives. They will also help support other earned initiatives including events, relationship building, UGC sourcing. This role will report into the Senior Manager of Influencer Marketing and will excel in creating a well rounded gifting program while also having their finger on the pulse of which influencers are influencing beauty culture and how to engage with them. This role requires great organizational skills and the ability to handle multiple gifting initiatives at a time.

Key Responsibilities

Own the execution of m.ph’s influencer gifting and seeding strategy across evergreen and launch initiatives

Lead creator sourcing to build a highly engaged and diverse network of influencers, VIPs, makeup artists, and tastemakers aligned with the brand’s vision and target audience

Develop tailored outreach and targeting strategies for each product launch to maximize earned visibility and engagement

Manage and mentor influencer marketing support resources (Coordinators, Interns, etc.), ensuring all creator partnerships align with broader brand and marketing objectives

Build and maintain comprehensive influencer and PR lists with a strategic mix of new, emerging, and retained creators across key audience segments

Own end-to-end creator outreach, including communication, relationship management, gifting logistics, and inbox management

Partner cross-functionally with Operations to oversee all mailer logistics, including list set-up, product allocation, shipment tracking, and delivery timelines to ensure a seamless and elevated brand experience

Cultivate and maintain strong relationships with influencers, makeup artists, talent teams, and industry contacts to drive long-term community engagement and retention

Support the planning and execution of influencer and brand events, including creator attendance and onsite coordination

Partner with the Senior Manager of Influencer Marketing on the development of PR mailers and gifting experiences, including vendor management, creative direction, mood boards, and project timelines

Source and organize influencer-generated content to support organic social, paid media, and broader marketing initiatives

Ideate innovative influencer engagement opportunities beyond traditional gifting to increase earned media value (EMV) and deepen brand affinity

Track, analyze, and report on influencer marketing performance metrics across all campaigns to measure success and optimize future strategies