Associate Director, CRM Analytics

Who We Are

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com .

What you’ll do:

As an Associate Director, CRM Analytics, you will help lead measurement, reporting, testing, and insight development for customer marketing programs across CRM channels. This role is ideal for someone who is strong in analytics, confident in storytelling, and comfortable working across Strategy, Account, Project Management, Creative, and Data partners to turn performance data into clear, client-ready recommendations.

You will support senior analytics leadership while also owning key workstreams independently. The right person will bring structure, curiosity, strong follow-through, and a solutions-oriented mindset to complex marketing questions.

Lead | Own analytics workstreams that support CRM campaign performance, customer engagement, retention, acquisition, testing and optimization. Help translate business questions into measurement approaches, reporting outputs, and actionable recommendations. Partner with senior leads to standardize and scale best practices across reporting, testing, and insight generation.

Analyze | Pull, clean, validate, and interpret campaign performance data across CRM channels. Identify patterns, performance drivers, audience behaviors, and optimization opportunities. Move beyond surface-level reporting to explain what happened, why it matters, and what the client should do next.

Report | Develop clear, persuasive presentations, performance readouts, POVs, and strategic recommendations for clients and internal partners. Turn complex data into digestible stories that connect performance to business objectives and marketing decisions.

Partner | Work closely with Strategy, Account, Project Management, Creative, and Data teams to ensure reporting and analytics are integrated into the broader client work. Act as a bridge between analytical thinking and strategic storytelling, helping teams align on the insight, implication, and recommendation.

Manage | Mentor and support junior analytics team members by reviewing work, coaching through analysis and storytelling, and helping build stronger data, QA, and presentation skills. Create clear expectations, provide actionable feedback, and help team members grow through ownership of the work.

Build | Improve ways of working by creating repeatable processes, templates, RACIs, documentation, training materials, and reporting frameworks. Look for opportunities to reduce friction, improve quality, and make the team more efficient and consistent.

Drive | Bring a proactive, solutions-oriented mindset to client and team needs. Help identify testing opportunities, measurement plans, campaign learnings, and new ways analytics can create value for the client. Be willing to ask “what if,” “why not,” and “what would need to be true?” when solving problems.

What you’ll need:

Bachelor’s degree in Marketing Analytics, Business, Statistics, Mathematics, Economics, Computer Science, or a related field; advanced degree preferred but not required.

6+ years of experience in analytics, marketing analytics, CRM analytics, customer insights, performance reporting, or a related function.

Experience supporting customer-centric marketing programs, preferably across CRM channels such as email, SMS, app, direct mail, web, or digital marketing.

Strong ability to analyze campaign performance data and translate findings into clear insights, recommendations, and client-ready stories.

Strong Excel skills required, including data cleaning, aggregation, pivots, lookups, formulas, and QA.

Experience with Tableau, Power BI, Adobe Analy…