Brand Marketing Manager

CareDx, Inc. is a leading precision medicine solutions company focused on the discovery, development, and commercialization of clinically differentiated, high-value healthcare solutions for transplant patients and caregivers. CareDx offers products, testing services, and digital healthcare solutions along the pre- and post-transplant patient journey, and is the leading provider of genomics-based information for transplant patients.

CareDx is seeking a Brand Marketing Manager to support and help shape pan‐organ brand strategy and execution. This role blends strategic thinking with hands‐on execution, partnering closely with Brand, Digital, Medical, Sales, and external agencies to translate business and brand strategy into high‐impact marketing programs.

The ideal candidate is a strong brand marketer- someone who can think strategically, structure ambiguous problems, and still roll up their sleeves to deliver best‐in‐class programs across channels. Ideally looking for local candidates but remote candidates will be considered.

Responsibilities:

Brand Strategy Planning

Partners with Brand Marketing leadership to support development of brand strategy, annual marketing plans, and campaign roadmaps aligned to business priorities

Translates strategic imperatives into clear program objectives, messaging frameworks, and execution plans

Contributes to customer segmentation, messaging refinement, and channel strategy to ensure programs are targeted, differentiated, and impactful

Synthesizes market insights, performance data, and field feedback to surface strategic recommendations and optimization opportunities

Promotional Content Marketing Asset Development

Drives development of promotional content and marketing resources across digital and print channels, acting as the primary lead for webinars, email campaigns, and core print collateral (e.g., leave‐behinds)

Develops content and thematic outlines with direction from Brand and Digital Marketing

Owns end‐to‐end execution—aligning stakeholders, coordinating logistics, managing timelines, and ensuring flawless delivery

Partners with regional teams to ensure message consistency, scientific integrity, and audience relevance

Creates marketing assets aligned to CVAs, key data, and core marketing messages, with Brand Marketing oversight

Collaborates on content mapping, formatting, and adaptation for multiple audiences (physicians, coordinators, administrators, etc.)

Regional Scientific Meetings Select Tier 2 Conferences

Works with the field to identify priority regional conferences and ensures conference‐in‐a‐box resources are ready for sales execution

Provides planning oversight for regional meetings executed by Sales, ensuring consistency with brand strategy

Leads end‐to‐end marketing execution for select Tier 2 congresses (e.g., HFSA, CHEST, NATCO), including, dinner programs, logistics coordination, materials management, and cohesive on‐site brand presence

Measurement, Budgeting Operational Excellence

Defines and tracks KPIs tied to strategic objectives, measuring program effectiveness and impact

Manages budget tracking for assigned programs, ensuring responsible spend and visibility into ROI

Analyzes performance data and field feedback to inform strategic adjustments and continuous improvement

Communicates insights clearly to stakeholders to support data‐driven decision‐making

Qualifications

Required

Bachelor’s degree required

3–5 years of experience in marketing, communication or product marketing or related role, ideally within diagnostics, medical devices, biotech, or pharma industry

Proven ability to balance strategic thinking with hands‐on execution

Strong cross‐functional collaboration skills and ability to influence without authority

Comfort operating in fast‐paced, ambiguous environments and making decisions with incomplete information

Results‐oriented with emphasis on ROI and performance metrics

Strong proficiency in Microsoft PowerPoint and core business tools; ability to create clear, executive‐ready materials

Travel is required for key conferences, team meetings and important milestones meeting.

Preferred

MBA or other advanced degree strongly preferred

BA/BS in life sciences, molecular biology, or clinical science

Experience supporting brand strategy, annual planning, or integrated campaign development

Exposure to competitive intelligence, analytics, and market research/insights

Additional Details:

Every individual at CareDx has a direct impact on our collective mission to improve the lives of organ transplant patients worldwide. We believe in taking great care of our people, so they take even greater care of our patients.

Our competitive Total Rewards package for US Employees includes:

Competitive base salary and incentive compensation

Health and welfare benefits, including a gym reimbursement program

401(k) savings plan match

Employee Stock Purchase Plan

Pre-tax commuter benefits

And more!

Please refer to ou…