Product Strategy and Growth Marketer
Hammer Media · Austin, Texas, United States · Posted May 27, 2026
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Who we are
Hammer Media is the digital media powerhouse behind Caleb Hammer and the hit show Financial Audit .
In just three years, we’ve built one of the internet's fastest-growing brands, amassing over 3 million subscribers and 3 billion views !
Our mission scales through Dollarwise , a financial health platform that transforms viral content into practical tools. By bridging the gap between entertainment and FinTech, we provide personalized resources that empower users to master their habits and take control of their financial future.
Join us as we build the ultimate ecosystem for financial literacy and long-term growth.
About the Role
Product First, Growth Second
Sitting directly within the Marketing team, you will bridge the gap between our massive audience and our revenue generating products.
Your job is simple but highly strategic. Listen to our audience, spot the gaps in our current lineup, and figure out exactly what products we need to create to fill those gaps. Once you decide what we are building, whether we create it internally or source it through a high quality white label provider, you will oversee the entire launch campaign and build the always on marketing funnels that keep it growing.
What You’ll Do:
Manage the Core Portfolio: You will be the primary growth architect for our three main brands. You will own the sales messaging, funnels, and continuous growth loops for Calebhammer.com, Master Your Money, and Dollarwise.
Find the Gaps: Act as the voice of our audience. Deeply understand the pain points of our viewers and users. What financial problems are they struggling with that we are not solving yet across our current platforms?
Product Ideation and Sourcing: Come up with the actual product ideas to fill those gaps. You will decide the fastest and most effective way to bring them to market, whether that means building them internally or finding white label partners.
Go To Market Strategy: Oversee the entire launch lifecycle. Because you sit in Marketing, you are fully responsible for the positioning, messaging, and campaigns that introduce these new products to the world.
Growth and Cross Selling: Run targeted growth campaigns across all existing and new products. Build bundle offers and cross sell flows between Calebhammer.com traffic, Master Your Money students, and Dollarwise users to turn a one time viewer into a lifelong customer.
Full Funnel Ownership: Build and track the funnels, dashboards, and metrics (CAC, LTV, conversion rates). Own the trial to paid conversions for Dollarwise and the sales funnels for the entire Master Your Money course suite.
Collaborate on Creative: Work directly with our internal Creative Strategist and Designer. You brief them on the hooks and UI/UX needs, and they build the high converting assets for your campaigns.