Player Acquisition Manager

Get to know The Pokémon Company International

The Pokémon Company International manages the Pokémon property outside of Asia and is responsible for brand management, licensing and marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and the official Pokémon website. Pokémon was launched in Japan in 1996 and today is one of the most popular children’s entertainment properties in the world.

Learn more online at corporate.pokemon.com and pokemon.com .

Get to know the role

Job Title: Player Acquisition Manager

Job Summary: The Player Acquisition Manager is responsible for designing and executing strategies that attract new participants into Organized Play programs. This role partners closely with internal stakeholders to define acquisition goals and KPIs, build compelling entry point experiences, and ensure that new members have a clear and welcoming path into the community. Success in this role requires a deep understanding of our target audiences, strong program building instincts, and the ability to translate insights into scalable acquisition initiatives that fuel long-term community growth.

FLSA Classification (US Only): Exempt

People Manager: No

Acquisition Program Design Stewardship

Develop, implement, and maintain acquisition programs that introduce new members to Organized Play and lower barriers to entry.

Design, test, and refine retail and community based Play! initiatives that attract new participants and build awareness of OP offerings.

Own acquisition strategy for assigned OP products and initiatives, ensuring alignment with audience needs, brand goals, and early journey experience expectations.

Work closely with Engagement and Retention managers to develop, monitor and refine player journey transition points.

Cross‑Functional Alignment Goal Setting

Partner with cross-functional and internal OP teams to define clear acquisition goals, KPIs, and success criteria for new and existing Play! programs.

Collaborate with stakeholders to ensure consistent communication, alignment, and execution of acquisition strategies, entry points, and promotional messaging.

Insights, Measurement Continuous Improvement

Track, analyze, and report on acquisition KPIs to understand program reach, conversion, and overall effectiveness.

Drive execution against acquisition KPIs to ensure a steady pipeline of new members entering the OP ecosystem.

Develop and maintain methods for gathering prospective member and early experience feedback to inform continuous improvement of onboarding and entry level programs.

Internal Enablement Culture Building

Champion a player-centric, accessibility-focused mindset across OP teams by sharing insights, frameworks, and opportunities to improve early journey experiences.

Support and deliver internal Organized Play events, workshops, and share outs that reinforce acquisition best practices and strengthen cross-team alignment.

What you’ll bring

2-5 years’ experience developing learning programs for youth and adult learners

Demonstrated experience in community building/management

Strong analytical skills, able to identify trends within broad data sets

Diligent mentality, robust sense of responsibility/accountability, and strong verbal/written communication, documentation, and collaboration skills

Demonstrated experience collaborating with a team in a fast-paced environment to develop and enhance amazing platforms and services

Ability to travel approximately 20% for business needs.

Preferred:

5-8 years’ experience in tabletop or digital games industry

2-5 years’ experience developing consumer and/or retail programs

Deep understanding of all supported Pokémon products

Existing understanding of Play! Programs and delivery channels

Base Salary Range: For this role, new hires generally start between $95,640 - $127,250 per year. The full range is $95,640 - $172,260 per year. This range is applicable for the labor market where the role is intended to be hired. The final base salary is directly related to the candidate’s qualifications and professional experience uniquely.

#LI-Hybrid #LI-CK1

How you’ll be successful

Passion for Pokémon: Develops an understanding of the Pokémon brand, the impact it has on our people, culture, business, fans, and communities, and applying that knowledge and passion to everything you do.

Challenging the Expected: Approaches challenges with curiosity and creativity, embracing the possibility of failure as an opportunity to learn something new, develop innovative ideas, solve complex problems and identify unique opportunities.

Integrity and Respect: Demonstrates integrity and respect by leading with empathy, listening to others, seeking out different perspectives, and taking personal responsibility for decisions, actions, and results.

Dedicated to Quality: Takes ownership to maintain and promote high standards, looks for new ways to learn and improve, and embraces a growth mindset to seek and apply fee…