Senior Lead, Brand Management, Partnerships and Alliances, Americas

Sandisk is seeking a highly strategic and externally focused Senior Lead, Brand Management, Partnerships and Alliances, Americas to lead the development, governance, and activation of our partner ecosystem across the Americas. This role sits within the integrated regional marketing organization and is responsible for building a scalable, insight-driven alliances strategy that accelerates brand growth, category leadership, and demand generation for the region.

As a senior leader within the team, this individual will own key partner relationships across camera manufacturers, gaming platforms, NAS partners, and licensed brands—while shaping how Sandisk authentically engages across creator, gaming, influencer, and professional imaging communities. The role requires both strategic vision and hands-on execution, with strong cross-functional influence across sales, retail, e-tail, and global business development teams.

Essential Duties and Responsibilities:

Drive execution of global partnership and alliance strategies for the Americas region, defining priority verticals, partner tiers, and scalable frameworks for engagement

Identify, negotiate, and manage high-impact strategic partnerships across Imaging, Gaming, NAS, and Creator ecosystems

Act as the senior regional point of contact for key alliance partners, driving executive-level relationship management and long-term value creation

Translate global partnership frameworks into regionally relevant programs, while also influencing global teams with regional insights and opportunities

Lead joint business planning (JBP) with top partners, including co-investment strategies, shared KPIs, and annual planning cycles

Drive integrated, full-funnel co-marketing programs across retail (Best Buy, Walmart, Target, Costco etc.), e-tail (Amazon), social, and influencer channels across the Americas

Partner closely with sales and retail marketing to embed alliances into in-store execution, promotions, and merchandising strategies

Develop and scale experiential activations (trade shows, creator events, gaming tournaments, partner-led moments) that elevate brand presence and engagement

Oversee partnership budgets, co-marketing funds, and investment allocation to maximize ROI and efficiency

Establish measurement frameworks to track partner performance, contribution to revenue, and brand impact

Mentor and influence cross-functional teams, acting as a thought leader on partnerships, creator ecosystems, and emerging industry trends

What Success Looks Like

A clearly defined, scalable partnerships framework driving consistency and growth across the Americas

Strong executive-level relationships with priority alliance partners

High-performing co-marketing programs delivering measurable impact across retail, e-commerce, and brand channels

Seamless integration of partnerships into regional go-to-market strategies and retail execution

Tangible contribution of alliances to revenue growth, market share, and brand equity

Required:

8–12+ years of experience in partnerships, alliances, or strategic marketing roles within consumer electronics, gaming, or adjacent industries

Proven ability to build and scale partnership programs that drive measurable business outcomes across multiple channels

Strong experience in omnichannel marketing, including retail, e-commerce, and digital/social ecosystems

Demonstrated success managing senior external stakeholders and negotiating complex partnership agreements

Experience integrating partnerships into major retail and e-tail environments, including co-marketing and promotional execution

Strong cross-functional leadership skills with the ability to influence without direct authority

Analytical and data-driven mindset, with experience in performance tracking, ROI analysis, and business case development

Deep interest in creator culture, gaming, imaging, and emerging content platforms

Preferred:

Background in gaming, esports, imaging/photo/video ecosystems

Experience working in global organizations with regional localization responsibilities

Familiarity with Amazon marketing, retail media, and influencer/creator platforms

Sandisk is committed to providing equal opportunities to all applicants and employees and will not discriminate against any applicant or employee based on their race, color, ancestry, religion (including religious dress and grooming standards), sex (including pregnancy, childbirth or related medical conditions, breastfeeding or related medical conditions), gender (including a person’s gender identity, gender expression, and gender-related appearance and behavior, whether or not stereotypically associated with the person’s assigned sex at birth), age, national origin, sexual orientation, medical condition, marital status (including domestic partnership status), physical disability, mental disability, medical condition, genetic information, protected medical and family care leave, Civil Air Patrol status, military and ve…