Manager, Digital Enablement – Retailer.com

About Conair

Conair is a global leader in the design, manufacturing, and marketing of high-quality Culinary and Beauty products. With a portfolio of trusted brands such as Conair, Cuisinart, Waring and BaByliss PRO, Conair is committed to winning in ecommerce. Joining Conair's growing Ecommerce team offers the chance to shape the future of a globally recognized brand while driving innovation in a fast-paced, dynamic environment. You'll be at the forefront of expanding our digital presence, optimizing the customer journey, and making a direct impact on business growth.

About the Role

The Manager, Digital Enablement will play a key role in enabling and accelerating the growth of Conair’s Beauty and Culinary brands across key retailer.com partners (e.g., Ulta, Macy’s, Kohl’s) and additional strategic accounts as needed. This position will partner closely with Sales, Marketing, Creative, and Operations to drive excellence in content, performance, and execution.

Key priorities include content optimization across the digital shelf, marketplace establishment and growth (including item setup, assortment expansion, and brand presence), and promotional planning to deliver against business goals and enhance the consumer experience in all categories.

Key Responsibilities

Develop & Execute Retailer.com Partner Strategy

Collaborate with Sales teams to identify growth opportunities and create actionable plans that drive each category’s success across retailer.com partners.

Enable the Sales team with tools, resources, and insights to effectively manage and grow Conair, BaBylissPRO, and Cuisinart brands with priority partners (e.g., Ulta, Macys, Kohl’s) and other accounts as assigned.

Support marketplace establishment and ongoing growth by partnering cross-functionally on onboarding requirements, item setup, taxonomy/attribute readiness, and assortment expansion.

Partner with the Director, Retail.com Strategy & Enablement to execute retailer-specific initiatives and ensure alignment with brand and business goals.

Ecommerce Platform Optimization

Lead optimization of product listings (titles, descriptions, images, A+ content) to enhance visibility, conversion, and consumer engagement.

Audit assortment to identify creative and content gaps; partner with internal teams and agencies to develop and execute enhancements that improve discoverability and conversion.

Manage external partners or agencies supporting PDP content, digital shelf health, and SEO performance.

Growth & Scalability Initiatives

Support product launches, promotional events, and seasonal campaigns across retailer.com partners.

Lead promotional planning support (timelines, content readiness, and cross-functional coordination) to ensure flawless execution during key retail moments.

Identify and implement scalable Ecommerce solutions to improve efficiency, consistency, and speed-to-market across Beauty accounts.

Evaluate online assortment and influence channel strategy, supporting marketplace expansion opportunities.

Performance Analytics & Competitive Intelligence

Monitor category performance metrics (sales, traffic, conversion, content scorecards) and identify insights to inform strategy.

Partner with Analytics to measure and report on retail.com performance and category growth opportunities.

Analyze competitor activity to identify best practices and whitespace opportunities

Operational Excellence

Partner cross-functionally to resolve operational challenges in fulfillment, pricing, or item setup.

Ensure new product launches and marketing campaigns are executed seamlessly across platforms.

Qualifications:

Bachelor’s degree in Business, Marketing, or related field.

3-5 years of experience in Ecommerce, digital merchandising, marketplace operations, or retailer.com account enablement.

Strong understanding of retailer.com ecosystems and platforms (e.g., Ulta, Macy’s, Kohl’s etc.).

Experience managing or enabling Beauty or Culinary categories preferred.

Proficient with analytics tools such as Circana, Power BI, Stackline etc.

Strong communication, organization, and project management skills.

Mindset:

Results driven with a focus on optimizing category performance online.

Highly collaborative, customer-centric, and data-informed.

Passion for Beauty and innovation in digital retail.

Environmental Factors:

• Working conditions are normal for an office environment.
• Must be able to sit for extended periods of time.
• Must be able to use a computer keyboard and view a monitor for extended periods of time.
• Preference is employee resides in Stamford CT tri-state area.
• This role requires on-site presence in our Stamford CT office 4 times per month.

What we offer:

Comprehensive Medical/Dental/Vision plans

Generous Paid Time Off Programs

Life & Disability Insurance

FSA/HSA/Dependent Care FSA

Paid Parental Leave

401k and company match

EAP & Employee Wellness Programs

Volunteer Days Paid Time Off

Free breakfast and lunch in the Sta…