Senior Market Development Manager- Novel GYN Innovation

Primary Function of Position

The Senior Market Development Manager is a market-facing commercial leader for new indications and platforms — operating across the full spectrum from product development through early commercialization. This role defines and executes early go-to-market strategy, ensures the commercial perspective informs upstream decisions, and builds the market infrastructure required for successful future Intuitive launches.

This role is deeply integrated with engineering, product, clinical, regulatory, and corporate strategy teams in both existing business units and future forward— serving as the commercial anchor in cross-functional forums and embedding market insight into the earliest stages of indication and product development. Success requires equal fluency and trust in the external market and the internal development cycle.

The Senior Market Development Manager works directly with physicians, hospital executives, payers, and societies to identify unmet needs and shape clinical and commercial strategy. Where markets must be created rather than captured, this role is tasked with designing strategies to shift patient pathways, referral patterns, and clinical beliefs to unlock demand and accelerate commercial success.

Essential Job Duties (Specific responsibilities and tasks an individual would be expected to perform in the role. Additional job duties may be determined by functional people manager)

Serve as market-facing commercial lead throughout the upstream development cycle; bring commercial guidance to inform strategy and optimize launch success

Generate deep market, customer, and clinical insights; translate into actionable product and commercial recommendations aligned with the largest unmet clinical needs

Partner with engineering, product, clinical, and corporate strategy teams to define and execute go-to-market strategy from product development through early commercialization; serve as the commercial anchor in cross-functional forums and influence product roadmap and prioritization

Identify and engage KOLs, society leadership, and key stakeholders to shape market entry, build pre-market advocacy, and market seeding priming early adoption

Support clinical and economic evidence-building to enable market access, value articulation, and regulatory/ reimbursement strategy; support transfer into ROI and economic value models

Understand existing commercial strategy and ways of working across Intuitive- find opportunities to leverage existing expertise to accelerate adoption in new domains.

Develop market creation strategies where skillsets are not transferable— design approaches to change patient referral pathways, shift clinical beliefs and behaviors, and build demand in spaces where historic strategic success may be less transferable

Originate and develop creative market entry strategies for new clinical spaces — write the playbook for indications where no established commercial model exists

Synthesize complex inputs into clear strategic recommendations for senior leadership

Develop commercialization strategy for new indications, including salesforce structure, go-to-market model, pricing, territory design, and sales incentive plan frameworks

Required Skills and Experience (Specific skills, knowledge, and experience that an individual must possess in order to successfully perform in job)

Minimum 10 years of experience in Sales, Marketing, Strategy, or Market Development in MedTech

Prior leadership experience required, including direct or matrixed leadership

Demonstrated success operating in early-stage, ambiguous, or emerging market environments

Capacity to rapidly upskill in clinical and technical knowledge base

Experience building and executing go to market/ market creation strategy

Proven ability to influence cross-functional teams without formal authority

Experience building and leveraging KOL, society, and executive-level relationships

Strong analytical, communication and executive presentation skills

Ability to identify trends, distill themes, and translate customer preference to strategic priorities

Familiarity with clinical pathways, hospital economics, capital strategy, and enterprise decision-making

Required Education and Training (As applicable - Specific education and training that an individual must possess in order to successfully perform in job)

Bachelor’s degree required

Working Conditions (As applicable - Any physical requirements for the job. If not applicable, state “none”)

Ability to travel

Preferred Skills and Experience (As applicable - Specific skills, knowledge, and experience that are not required to perform the job, but are desirable to have)

GYN experience

Exposure to early product development, market shaping, or pre-launch commercialization working with engineers

Experience with surgical and/or endoscopic procedures preferred

Strategic clinical and reimbursement experience; payer fluency

Global or international experience

Due to t…