Account Manager, Cramer Health

Account Manager – Cramer Health

The Account Manager role blends client relationship management with multi-channel marketing executional expertise. A central figure in managing the relationships with clients, the Account Manager is accountable to maintaining a clear understanding of the needs, expectations, and working style of the clients and ensuring flawless execution of related initiatives. The Account Manager performs their day-to-day activities with frequent collaboration among cross-functional teams and reports to the SVP of Client Services.

In this role, you will serve as the communication bridge between clients and internal teams and are accountable to the satisfaction of clients across your assigned portfolio. You are responsible for nurturing relationships, recognizing opportunities for account growth, and ensuring on-time, quality execution of solutions aligned to the client’s strategic imperatives and business objectives. You’ll work closely with other Account, Creative, Digital, Production, and Operations team members to deliver impactful programs for our healthcare clients.

As an effective Account Manager, you are energized by and confident in your abilities to consistently deliver on core accountabilities.

Client Relations:

Develop and maintain harmonious client relationships

Manage high volume, timely, daily written and verbal contact with clients

Accurately interpret client commentary and communicate cross-functionally

Continually strengthen quality of client relations through objective assessment of opportunities for improvement with the client and internal teams

Multi-channel Project / Program Execution:

Thoroughly understand your client’s product / service, brand positioning, and strategic objectives

Understand the translation of marketing strategy to tactical execution

Ensure all strategies, initiatives, and client direction support the brand positioning and strategic objectives; challenge those that do not

Adept at preparing and delivering internal and client-facing communications

Manage daily interactions of varying modality, scope and complexity

Develop client-facing creative briefs

Prepare for and lead effective and efficient kick-off, internal and client review meetings

Ensure timely and clear exchange of deliverables, considerations and ideas through email, voice/video calls and live meetings; use the best communication method for a given situation

Actively listen and accurately translate client feedback to internal teams and vice-versa

Support Senior-level team members in preparing for and facilitating brand planning sessions, strategic workshops, and meetings of higher complexity

Build and maintain collaborative partnerships across the broader internal teams to keep the work moving on time, on budget and on strategy

Understand and appropriately use agency tools, resources and supports

Agency Interests:

Collaborate with leadership on new ideas aligned with client interests and business needs

Represent agency POV

Handle objections professionally and appropriately defend agency position and work products

Support leadership team in pursuing opportunities for account growth

Fundamentals:

Client and brand knowledge

Advertising / marketing / client management acumen

Excellent interpersonal and listening skills

Exercise good judgment and decision-making acumen

Works well in a team and is independently productive

Ability to independently solve problems of moderate complexity; seeks support when needed

Manages time well

Excellent communication and presentation skills

Exceptional attention to detail and organizational acumen

Demonstrates commitment to the client, passion for the brand and creative product

Receptive to developing new and strengthening existing skills

Knows when to ask for help

About Cramer Health

Cramer is a brand experience and content marketing agency that blends strategy, creative, and production to engage audiences and drive business growth. Cramer Health is a specialty division focused on healthcare clients, building and nurturing patient communities, driving patient adherence, and enhancing the patient and provider experience through innovative content marketing and optimal-channel engagement.