Senior Product Manager, Ads Targeting & Audience Activation

Teamwork makes the stream work.

Roku is changing how the world watches TV

Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.

From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.

About the Team

The Ads Targeting and Audience Activation team is responsible for the products that enable advertisers to reach the right viewers on Roku. We build the systems that transform Roku's rich identity, behavioral, contextual, and advertiser-provided signals into actionable audiences and targeting capabilities — activated across direct, self-serve, and programmatic buying paths. Our work sits at the heart of Roku Ads' value proposition: delivering relevant ad experiences for viewers while driving measurable outcomes for advertisers. We're a cross-functional group that partners closely with engineering, data science, sales, partnerships, and privacy/legal to ship products that scale across Roku's growing advertising ecosystem.

About the Role

We're looking for a Senior Product Manager to own Roku's targeting and audience activation surface — the products that turn Roku's identity, behavioral, contextual, and advertiser-provided signals into the audiences and contextual targets that buyers activate against. This role drives a multi-quarter product roadmap that defines how Roku audiences are built, curated, distributed, and applied across direct, self-serve, and programmatic activation paths.

This role sits at the intersection of product, engineering, data science, sales, and partnerships — and is central to one of Roku Ads' most important promises: marrying relevant ad experiences for our viewers with the outcomes that matter to advertisers, across every surface they buy.

For California Only - The estimated annual base salary for this position is between $290,000 - $310,000 annually. Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location. This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.

What you'll be doing

Own the audience product surface end to end — segment creation, curation, lifecycle, discoverability, and activation across owned and external buying surfaces

Set the strategy for how Roku audiences are made available to advertisers and partners — including governance, ownership, and role-based access — and drive the product investments that make this scale

Shape Roku's modeled audience strategy — including how Roku-unique signals feed propensity and lookalike models, and how those models support both planning and in-flight performance use cases

Expand audience portability — drive Roku audience reach into the major external activation platforms, measure coverage and match performance, and prioritize the next set of integrations

Land new targeting signals — define how new behavioral, attention, and contextual signals are productized, where they show up across surfaces, and how their value gets measured

Drive the product investments that make targeting setup faster, more reliable, and more self-serve for both internal teams and external buyers

Partner cross-functionally to ensure targeting products consume the right inputs and produce the right outputs across the ad stack

Define success metrics for targeting — coverage, latency, signal adoption, attached-revenue lift — and use them to drive prioritization and retire low-value capabilities

We're excited if you have

6+ years of Product Management experience, ideally in ad tech, audience products, ad data platforms — with prior experience at a major social platform or CTV publisher/streamer, a strong plus

A track record of shipping audience or targeting products at scale, with measurable impact on advertiser adoption, signal coverage, or campaign performance

Strong technical fluency with audience taxonomies, segment lifecycle, lookalike and propensity modeling concepts, identity and addressability signals, and the data contracts that connect targeting to delivery and measurement

Experience working across the advertising ecosystem — DSPs, SSPs, ad servers, DMPs/CDPs, measurement, and clean room partners

Highly analytical — able to quantify the value of a signal, segment, or integration, spot gaps in assumptions, and make principled tra…