Chief Financial Officer

Grove Collaborative is a sustainability-focused consumer products company creating household and personal care essentials that are effective, beautifully designed, and healthier for people and the planet. We are a certified B Corp, plastic-neutral, and on a mission to transform the CPG industry for good.

The Pitch

We'll start with the upside, because it’s real. Grove has done the hard, unglamorous work. We transformed our back-end technology, reached EBITDA-positive quarters, and built a differentiated, plastic- and carbon-neutral platform that has expanded into human health and wellness. From a microcap base, that creates the kind of asymmetric opportunity you rarely get to underwrite. If we execute the growth plan, the company could be worth several times what it is today. This is a chance to re-rate an entire business, and to own the financial story that gets us there.

Now the reason it matters. You don’t take this job because it’s safe. You take it because you want your best work to still be ahead of you. We’re out to turn the consumer products industry, one of the most wasteful and quietly toxic industries on earth, into a force for good. That means plastic- and carbon-neutral operations, real honesty about what goes into the products you bring into your home, and proof at public-market scale that the healthiest choice for your family and the planet can also be the best business. Most companies pick growth or good. We are showing they go together.

So this calls for a specific kind of person. You may never get another chance to take a public company from overlooked to undeniable, and those chances don’t come along often. You love delivering for shareholders and the disciplined path to value. You also have a real desire to do good with your work. If you believe the most valuable consumer companies of the next decade will be the ones people actually trust, this is your fight.

The honest version. We’re a microcap that has spent time in what we only half-jokingly call “small-cap jail.” Capital is tight and the scrutiny is real. This is not a polished mega-cap seat. It’s a balance sheet to wrestle, an equity story to rebuild, and a mission worth putting your name on. That’s exactly why the right person will love it.

What You’d Actually Do

Be a real partner to our CEO. A thought partner. Tell him the truth before it’s comfortable, and help him decide where to bet and where to stop.

Own the equity story and re-rate the company. Run earnings calls, investor relations, guidance, and the capital structure, and make sophisticated people see the upside we see.

Find the money. Free up every dollar that isn’t earning its place, and point it at what matters.

Get the flywheel. Live and breathe DTC economics, customer cohorts, paybacks, contribution margin, and retention, and help us pour fuel on what’s working.

Steward the balance sheet. Keep us liquid, keep our lenders close, and keep us strong enough to play offense.

Build AI-first. We don’t want a bigger finance team. We want a sharper, faster, more automated one.

Who You Are

You’re the person who can hold an earnings call and read the fine print in a credit agreement in the same afternoon, and enjoy both. You’ve either been a public-company CFO or you’re the obvious next one, and you’re a little impatient to prove it. You don’t need to be the deepest technical accountant in the building, because we have a strong team for that, but you know what great looks like and you won’t let us get sloppy. You think like an owner, you say the hard thing out loud, and being the person who only keeps score has never been enough for you. Above all, you care what the money is for.

The role, in greater detail

Why This Role, Now

Our CFO is leaving for an opportunity outside the company. We’ve completed the “Fix the Core” phase of the turnaround and reached EBITDA-positive quarters. The focus now shifts to four priorities: sustaining a healthy core, building the growth flywheel, leading on human health, and building a scalable, automated platform. The next CFO inherits an asymmetric setup, a fixed-core microcap with a credible path to several times its current value, and the mandate to build the financial story, structure, and discipline that turn that potential into a re-rating. It’s also a chance to prove that a consumer products company can be a force for good and a great investment at the same time.

What You’ll Own

Partner with me on strategy, resource allocation, and the hard trade-offs of a turnaround, and serve as a trusted, candid voice with the board and audit committee.

Own capital markets and investor relations, including guidance, earnings announcements, SEC reporting, and the credibility that closes the gap between what we’re worth and where we trade.

Manage cash, liquidity, and the capital structure, and own the relationships with our lenders and capital providers, with disciplined capital allocation throughout.

Lead the financial strategy and anal…