FBS Marketing Analyst

FBS – Farmer Business Services is part of Farmers operations with the purpose of building a global approach to identifying, recruiting, hiring, and retaining top talent. By combining international reach with US expertise, we build diverse and high-performing teams that are equipped to thrive in today’s competitive marketplace.

We believe that the foundation of every successful business lies in having the right people with the right skills. That is where we come in—helping Farmers build a winning team that delivers consistent and sustainable results.

Since we don’t have a local legal entity, we’ve partnered with Capgemini, which acts as the Employer of Record. Capgemini is responsible for managing local payroll and benefits.

What to expect on your journey with us:

A solid and innovative company with a strong market presence

A dynamic, diverse, and multicultural work environment

Leaders with deep market knowledge and strategic vision

Continuous learning and development

As a Marketing Analyst, you’ll sit at the center of data, marketing, and product – owning the insights that drive Direct New Business growth. You’ll partner across teams to translate complex business challenges into clear analytical strategies, uncover high-impact opportunities, and optimize the end-to-end customer journey. From driving smarter acquisition to improving cross-sell and retention, your work will directly influence how we acquire, convert, and grow customers across our full product suite.

Responsibilities:

Analyze direct (online + call center) sales performance across Auto, Property, and Specialty lines of business, leveraging KPI monitoring, trend analysis, and funnel diagnostics to identify opportunities to improve conversion, traffic quality, and customer value

Leverage strong technical expertise in data querying, data modeling, and data curation (e.g., SQL, Snowflake, BI tools) to extract, transform, and synthesize complex datasets into actionable insights

Develop a consistent understanding of marketing channel performance mix and partner cross-functionally to prioritize digital investments and innovations

Design, execute, and evaluate A/B tests and digital experiments to improve acquisition, conversion, and overall customer experience

Identify friction points and optimize the full multichannel customer journey – from discovery through purchase, onboarding, and cross-sell

Support the execution and measurement of sales campaigns, product launches, and cross-sell/up-sell initiatives in close partnership with business teams

Drive sales analytics research and best practices by analyzing competitive performance, innovation trends, and digital marketing data to inform strategy, guide roadmap decisions, and accelerate growth

Communicate insights, results, and recommendations effectively to a range of audiences, including senior stakeholders and executive leadership