VP, CRM analytics

Who We Are

WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses.

Are you excited by the power of data and the potential it holds to solve business problems? Do you want to help world-class brands use marketing and customer data to drive revenue growth and better customer experiences? Are you ready to stand in front of clients and help guide them through the jungle of cloud computing, insights, CRM, advanced analytics, and AI? Join our team as VP, Analytics - CRM/martech and lead our major client’s analytics, data science, BI, insights, CRM measurement, audience strategy, and marketing effectiveness to deliver tangible business impact!

What will your day look like?

As our new VP, Analytics - CRM/martech, you will take on a senior, client-dedicated leadership role that blends analytical depth, business consulting, and cross-functional leadership. Serving as a trusted advisor, you will connect client priorities to the right capabilities across data, CRM, technology, and strategy, and help drive measurable business outcomes. The business needs will occasionally require you to be a “player-coach” where you are hands-on to complete deliverables and meet client requirements in a fast-paced environment.

More specifically, your tasks will include:

Lead Client Analytics Strategic Advisory

Own the analytics agenda for the client relationship and align all work to business priorities and measurable outcomes.

Advise senior stakeholders using data-driven insights across analytics, BI, data science, CRM, audience strategy, testing, and optimization.

Translate complex signals and technical concepts into clear, actionable recommendations that build confidence with clients, partners, and internal leaders.

Technology, Data CRM Architecture Enablement

Shape strategic roadmaps for CRM analytics, first-party data, measurement, audience planning, personalization, and customer intelligence.

Assess client data landscapes, business requirements, and operating constraints to identify practical opportunities for improvement.

Partner with technology and enablement teams to deliver scalable, executable solutions.

Willingness and ability to be “hands-on” as needed to step in, guide, or support deliverables.

Lead Across a Matrixed Organization

Lead across MAP global teams, WPP agency partners, and capability groups, building alignment through influence rather than direct authority.

Create clarity around priorities, roles, timelines, and decision-making while maintaining momentum and accountability.

Help define and optimize effective ways of working for analytics within the broader client operating model.

Advance CRM Customer Intelligence

Use first- and third-party data to identify insights, audience opportunities, and performance drivers.

Inform segmentation, targeting, personalization, customer journeys, and activation readiness.

Help evolve the client from traditional campaign reporting toward connected customer intelligence and decisioning.

Build Measurement Innovation Agendas

Design comprehensive measurement frameworks and learning agendas across CRM, owned, paid, and digital channels.

Define KPIs, dashboards, reporting structures, and testing approaches (including holdouts, control groups, and incrementality) to improve decision-making.

Apply advanced analytics, AI, and automation to forecasting, personalization, optimization, and scalable reporting.

Build and Develop Talent

Build, mentor, and retain a high-performing analytics team, including globally distributed resources.

Set expectations for quality, consulting excellence, communication, and commercial impact.

Foster a culture of curiosity, accountability, collaboration, and continuous improvement.

Who are you going to work with?

You will be working closely in projects with a lot of different people with different professions, both inside and outside of VML MAP. As a senior leader, you will collaborate across MAP global teams, WPP agency partners, and capability groups. You will work directly with key stakeholders within the data, marketing, CRM, and IT organizations of our major global automotive client.

Together with our tech and data specialists, client engagement leads, and strategic partners, you will build alignment through influence to put in place data solutions that drive business value in a collaborat…