Chief Marketing Officer

CodePath is the largest educator of college computer science students in the country. We've trained over 40,000 students from 1,000+ universities, and our partners include Amazon, Google, and other leading technology companies. We've spent nearly a decade training the next generation of technical talent, and we just launched a $150M initiative with Anthropic, building one of the most ambitious AI workforce programs in the world.

We're now expanding into new markets and scaling our team so we can move at the speed AI is transforming the workforce. People joining CodePath now will have the opportunity to help architect the next frontier of our work.

We believe technical skill is the fastest way to turn raw talent into real opportunity. We train the engineers the AI era runs on, building toward millions of learners, hundreds of millions in revenue, and billions in economic impact. If you want to own something and be part of a 0-to-1 journey at an organization moving at the speed of AI, this is the place to build it.

About the Role

Location: Remote

Role Type: Full-Time

Reporting to: CEO

Compensation: $240,000 to $350,000 per year

As CodePath's first Chief Marketing Officer you'll own the full marketing function at CodePath, from brand and storytelling to performance, lifecycle, and conversion. You're the person who connects every touchpoint a learner, employer, or partner has with CodePath into one cohesive, high-performing system.

You own all of CodePath's marketing: brand, learner enrollment, and the B2B engine that powers our earned revenue. On the learner side, you run the growth machine that turns awareness into applications and enrollments. On the partner side, you equip the teams selling into universities and enterprises with the positioning, narratives, and product marketing that close deals.

You'll inherit a strong foundation: programs learners love, real outcomes, and the backing of partners like Amazon, Google, and Anthropic. Your job is to tie it all together, build the brand, scale the content machine, optimize the funnel, and make CodePath the defining name in AI-native tech education.

The opportunity

We're looking for one of the best marketers in the country to build CodePath's brand and growth engine. This is a chance to put your craft behind what could be the most meaningful work of your career, changing the lives of millions while modernizing the education and workforce systems our country relies on.

This is a high-stakes, player-coach role. You'll set the strategy, build the team with A-players, own brand and growth across every channel and program, and run it all as an AI-first operation.

The stakes are real. CodePath is scaling from tens of thousands toward millions of learners, growing toward hundreds of millions in revenue, and powering alumni careers that create billions in economic impact. The company's trajectory depends on what you build.

What you will do

Brand and positioning

Own CodePath's brand strategy: voice, visual identity, messaging architecture, and market positioning

Develop and protect brand guidelines across every channel and touchpoint

Craft the narratives that make CodePath the category-defining name in AI-native tech education

Tell the optimistic story about CodePath and AI that makes people care, not just click

Marketing flows and conversion

Build and optimize high-converting landing pages that are on-brand, clear, and designed to turn visitors into applicants

Architect campaigns that work at scale: program launches, enrollment pushes, partnerships, and moments that put CodePath in front of new audiences

Own the marketing side of key funnels, from ad to landing page to application to enrollment, with consistent messaging at every step

Develop repeatable campaign playbooks so every launch doesn't start from scratch

Growth strategy

Set the overall growth strategy and marketing roadmap aligned with company goals

Provide strategic direction across paid acquisition channels like Meta and Google

Allocate budget and resources across channels based on performance and strategic priority

Identify and test new growth channels and partnerships

Product marketing and B2B growth

Own product marketing as a core function, sharpening positioning and messaging for learners and for B2B buyers

Support the earned revenue teams that partner with universities and enterprises, equipping them with positioning, narratives, and sales enablement

Build the B2B marketing engine: account-based programs, case studies, and demand generation for university and enterprise partners

Turn learner and alumni outcomes into proof that helps close university and enterprise deals

Team leadership

Lead and grow the marketing team: hire A-players, set high standards, and develop talent

Foster a culture of speed, ownership, and creative excellence

Run marketing as an AI-native team, setting the standard for AI use across content, creative, analytics, and campaign ops

Build sc…