Digital Marketing Analyst
MidwayUSA · Columbia, Missouri · Posted Jul 2, 2026
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MidwayUSA , in Columbia, MO is a privately held eCommerce company in the Outdoor industry. We are looking for an enthusiast individual with an interest and talent in marketing, internet advertising and social media to work with our Marketing team as a Digital Marketing Analyst! If this sounds like you and you have a love for the outdoor industry, MidwayUSA might be the place for you!
About the Role
Create and post engaging content for social media and our website
Manage and optimize Internet Advertising through Paid Search, Shopping, Display, and Social Media channels
Manage reports and data to track Customer, Marketing and Advertising results
Use email marketing software to send emails to customers
Benchmark MidwayUSA's Customer policies and marketing efforts against competitors and eCommerce leaders
Identify SEO improvements to be made to our website
About You
Will possess a bachelor’s degree, preferably in Marketing, Business or a related field
Will have a minimum of 2 + years of professional marketing work experience
Have knowledge of and experience with MidwayUSA’s products
Experience with data mining, data analytics and data tracking
You must have the ability and desire to learn and implement new ideas
You are a team player with a positive attitude
What We Offer
Annual Salary Range (commensurate with experience): $ 63,000 - 89,000 with annual benchmarking and pay increases to always ensure a competitive salary
Personal growth through a management relationship prioritizing support, empathy, clearly communicated expectations, and consistent modeling of Company Values
Promote from Within Strategy
Opportunity for annual profit sharing
Matching 401(k)
Flexible PTO policy and paid parental leave
Excellent choice of health plans (including HSA), dental, and vision benefit options at an affordable price
Life insurance, short and long-term disability insurance options
Tuition assistance program
Opportunities for career, leadership, and professional development with conferences, events, and seminars
Supplier pro-deals and generous employee discounts
If you are committed to Customer satisfaction and continuous improvement, and have a positive attitude, then bring your talents and join MidwayUSA-a company on a mission to be "the best run business in America"!
Apply today!
MidwayUSA, located in Columbia, MO, is an industry-leading internet retailer of nearly 200,000 shooting, reloading, gunsmithing and hunting products. Both country kids from Missouri, Larry and Brenda Potterfield turned their passion for shooting sports into a career by opening a small gun shop in 1977 that would eventually become MidwayUSA ( www.midwayusa.com ). They instilled family values like honesty, integrity and respect for others into the business, and strive to maintain this culture with each Employee added to their growing team. For almost 50 years MidwayUSA has offered JUST ABOUT EVERYTHING® for Shooting, Hunting and the Outdoors with an unyielding focus on Customer Satisfaction.
MidwayUSA is a three-time recipient of the Malcolm Baldrige National Quality Award
Apply Today!
Job Type: Full-time
Pay: $63,000.00 - $89,000.00 per year
Work Location: In person