Social Media Specialist

We are seeking a  Freelance Social Media Specialist  to to lead end-to-end strategy, content creation, and profile management across TikTok and Instagram.

This role sits at the intersection of personal branding, short-form video, and organic audience growth. The ideal candidate can take the client's ideas and turn them into polished content, and build a premium, education-first presence from the ground up.

About the Client

The client is a life insurance agent focused on family and union-member benefits. The positioning is deliberately exclusive and premium, closer to an invite-only, members-only community than a mass-market page: education-first and trust-led. The objective is to establish a credible, high-end profile that attracts the right audience organically and turns inbound interest into referrals.

Responsibilities

Develop and lead an end-to-end social media strategy for TikTok and Instagram, built from the ground up.

Define content pillars, positioning, and a consistent posting cadence.

Turn the client's ideas into polished short-form content.

Produce and edit content end to end, including Reels, TikTok, Shorts, and short-form videos, graphics, captions, and copy.

Lead the personal rebrand and establish a cohesive, premium, education-first identity.

Create content that educates audiences on life insurance, family protection, and generational wealth in an accessible, non-salesy way.

Grow the accounts organically to drive inbound interest, community, and referrals.

Track engagement, report on performance, and continuously refine the approach.