Creative Director - Advertising

Company and Vision

PlanetArt’s vision is to be the leading seller of personalized and make-on-demand products worldwide. We provide consumers with unmatched tools and content and an unparalleled end-to-end customer experience that result in high-quality, meaningful finished products and memorable celebrations of life events.

The company’s brands include the popular FreePrints and FreePrints Photobooks apps and the industry leading SimplytoImpress card and stationery site, as well as Personal Creations, CafePress and ISeeMe! Visit www.planetart.com to learn more about our brands.

We have more than 500 team members across multiple offices, primarily in Calabasas CA, San Diego CA, Woodridge IL, Minneapolis, MN and Pleasanton, CA. We also have team members in two company-owned offices in China, as well as in Europe.

Job Overview

We are seeking a dynamic and results-driven marketing leader to join our team. The ideal candidate has a strong background in e-commerce and a proven track record in customer acquisition. This role requires a creative and strategic thinker who can oversee the development of compelling campaigns and execute high-performing digital marketing strategies. A deep understanding of performance marketing is essential, along with the ability to analyze data and optimize creative for maximum impact. This individual must be able to articulate the reasoning behind marketing decisions and leverage insights to drive future growth. If you’re a high-powered innovator with strong instincts, leadership skills, and the ambition to scale brands, we want you to be part of our success. Extra points if you embrace and have harnessed AI for creative purposes.

PLEASE NOTE: Candidates must be local to or willing to relocate to the Calabasas area as we operate on a hybrid work model (3 days onsite, 2 remote)

What You’ll Do

Key Responsibilities

Creative Development & Oversight

Lead the conceptualization and execution of high-impact digital ad creatives across Facebook, Instagram, and other platforms

Establish and maintain creative guidelines that align with brand identity while optimizing for performance

Leverage the company’s proprietary AI ad producing platform for campaign development

Review and approve all ad creative before publication to ensure quality and effectiveness

Develop a consistent visual language that strengthens brand recognition while driving conversions

Performance Optimization

Analyze creative performance data to identify patterns and opportunities for improvement

A/B test creative elements (images, videos, copy, CTAs) to determine highest-converting combinations

Collaborate with the performance marketing team to optimize creative based on ROAS metrics

Develop creative that addresses specific funnel stages and customer pain points

Strategic Leadership

Translate business objectives and customer insights into compelling creative strategies

Stay current on platform-specific best practices and creative formats

Develop a content calendar aligned with seasonal trends and promotional campaigns

Balance short-term conversion goals with long-term brand building

Team Coordination

Work with product teams to understand features and benefits of our websites and apps and to select winning offers to promote

Collaborate with copywriters, designers, and media buyers to ensure cohesive campaigns

Provide clear creative briefs and constructive feedback to internal/external creative teams

Work with data analysts to understand customer behaviors that inform creative decisions

Educate broader marketing team on creative best practices for performance channels

Measurement & Reporting

Establish KPIs for creative performance (CTR, engagement rate, conversion rate)

Present creative insights and recommendations to leadership

Create reporting dashboards that showcase creative impact on business outcomes

Quantify the ROI of creative optimizations and improvements