Senior Director, Business Applications

The Senior Director of Business Applications is a strategic leadership role focused on the design, architecture, and delivery of enterprise applications that power critical revenue-generating process segments: Market-to-Lead , Lead-to-Order , and Contact-to-Resolution for channel (route-to-market) and consumer. Reporting directly to the VP of Business Systems Group, this leader will own application architecture and drive intelligent automation using agentic AI to transform these processes for better customer experience, greater speed, efficiency, and scalability.

Define and evolve the target-state architecture (platforms, data flows, and integrations) that supports seamless execution of these process segments at global scale.

Lead the selection, implementation, integration, and continuous optimization of business applications that enable Market-to-Lead (campaigns, lead generation, scoring), Lead-to-Order (configuration, pricing, quoting, order management), and Contact-to-Resolution (customer experience, case management, service).

Architect and deliver robust, scalable integrations between CRM, CPQ, order management, service platforms, and supporting systems to ensure end-to-end process visibility and automation.

Drive agentic AI-enabled automation across the defined process segments, including intelligent lead qualification, dynamic pricing/quoting, automated order fulfillment, proactive issue resolution, and autonomous workflow orchestration.

Partner with business stakeholders in Sales, Marketing, Channel, Consumer, and Technical Support to translate requirements into future-ready application architectures and AI-augmented solutions.

Establish governance, standards, and best practices for application architecture, data quality, and AI solution reliability within these process areas.

Lead a high-performing team of architects, analysts, developers, and AI specialists responsible for building and maintaining these capabilities.

Collaborate with the VP of Business Systems Group on roadmap prioritization, investment decisions, vendor/partner management, and executive reporting on progress, risks, and business impact.

Ensure all solutions meet security, compliance (including SOX where applicable), performance, and scalability requirements for a global high-tech manufacturer.

Identify and implement metrics and KPIs to measure the effectiveness of the architecture and agentic AI automation on revenue velocity, conversion rates, order accuracy, resolution time, and customer satisfaction.

Required:

Bachelor's degree in Information Systems, Computer Science, Business, or related field; advanced degree preferred.

12+ years of experience in business applications leadership, with deep expertise in Market-to-Lead, Lead-to-Order, and Contact-to-Resolution processes.

Strong architectural background in CRM, CPQ, Order Management, Service Cloud / CX platforms, and related ecosystems.

Proven success designing and implementing agentic AI and intelligent automation solutions that deliver measurable process transformation.

Demonstrated experience leading complex, cross-functional application initiatives in global channel and consumer business models.

Hands-on familiarity with modern integration platforms, low-code/no-code tools, and AI orchestration technologies.

Excellent leadership, stakeholder management, and communication skills with the ability to influence at the executive level.

Experience in high-tech or manufacturing environments is strongly preferred.

Leadership Competencies

Strategic systems thinker with a passion for process excellence and intelligent automation.

Ability to balance architectural vision with pragmatic delivery and business outcomes.

Collaborative leader who excels at driving change in matrixed organizations.

Strong focus on innovation through agentic AI while maintaining governance and reliability.

WD is committed to providing equal opportunities to all applicants and employees and will not discriminate against any applicant or employee based on their race, color, ancestry, religion (including religious dress and grooming standards), sex (including pregnancy, childbirth or related medical conditions, breastfeeding or related medical conditions), gender (including a person’s gender identity, gender expression, and gender-related appearance and behavior, whether or not stereotypically associated with the person’s assigned sex at birth), age, national origin, sexual orientation, medical condition, marital status (including domestic partnership status), physical disability, mental disability, medical condition, genetic information, protected medical and family care leave, Civil Air Patrol status, military and veteran status, or other legally protected characteristics. We also prohibit harassment of any individual on any of the characteristics listed above. Our non-discrimination policy applies to all aspects of employment. We comply with the laws and regulations set forth in the " Know Your Rights: Wo…