Marketing Analyst, Senior

Company

Qualcomm Incorporated

Job Area

Sales, Business Development & Marketing Group, Sales, Business Development & Marketing Group > Marketing Analysis

General Summary

Job Description

We are looking for a Marketing Engagement specialist to own and scale Marketing’s internal engagement ecosystem. This role drives end-to-end program execution across key channels and experiences—including the OneMarketing Hub as a single source of truth, learning and development offerings, early-career and internship programming, culture and community initiatives, and leadership-ready forums that connect and align the organization.

The ideal candidate brings strong program management and communication skills, a passion for culture-building and learning, and the ability to translate business priorities into engaging content and experiences. They must be able to operate independently across multiple workstreams while partnering effectively with leaders and stakeholders across Marketing and the broader enterprise.

Key Responsibilities

Marketing Resource Hubs

• Own and evolve the OneMarketing Hub as the single source of truth, ensuring content, navigation, and featured resources remain accurate, current, and easy to access.
• Partner with stakeholders to manage updates and requests, prioritizing homepage features and structural changes while maintaining URL stability and governance standards.
• Drive continuous improvement through usage analysis, feedback loops, and quarterly content audits with page owners to increase adoption and relevance.

Summer Internship program

• Own end-to-end execution of the Marketing Internship Program in partnership with the Campus team, HR/agency teams, and hiring managers, supporting recruiting, onboarding, and operational readiness.
• Deliver a cohesive intern experience by leading marketing onboarding, maintaining the Internship Portal and calendar, and coordinating program activities and leadership engagement.
• Enable intern and manager success through clear guidance, oversight of intern projects and capstones, and ongoing program improvement.

Training & Development

• Lead the Training & Development strategy for Marketing, identifying priority capability areas and ensuring relevant learning opportunities are accessible across the organization.
• Partner with industry organizations and internal teams to curate and promote conferences, training programs, and professional development resources aligned to business needs.
• Maintain marketing career and learning resources, partnering with HR and enterprise learning teams to align role development with company-wide platforms and programs.
• Own the strategy and end-to-end delivery of informational training sessions, including topic planning aligned to business priorities, speaker coordination, logistics, and facilitation to ensure consistent attendee experience.

Culture & Community

• Design and deliver culture- and community-building programming, including networking events, team-building activities, and volunteer/giving-back initiatives.
• Manage Marketing’s Viva Engage community, developing an engaging content cadence and driving participation through timely posts and campaigns.
• Lead Culture Team operations, including member recruitment and onboarding, monthly meeting cadence and communications, and budget tracking to enable effective planning and execution.

Marketing Forum Management

• Support the planning and execution for key Marketing forums (All Hands, Global Marketing Summit, and Leadership Forum), including agenda development and stakeholder coordination.

This is an office based position located in San Diego, CA and is expected to comply with the company's onsite work policy. This is a U.S. based position and is not eligible for visa sponsorship.

Minimum Qualifications

• Bachelor's degree and 2+ years of Business Administration/Management, Marketing, or related work experience.

OR

Associate's degree and 4+ years of Business Administration/Management, Marketing, or related work experience.

OR

High School Diploma or equivalent and 6+ years of Business Administration/Management, Marketing or related work experience.

• Completed advanced degrees in a relevant field may be substituted for up to two years (Master’s = one year, Doctorate = two years) of work experience.

Preferred Qualifications

• Bachelor’s degree in Business, Marketing, Communications, Human Resources, or equivalent area
• 4+ years of experience in marketing operations, program management, internal communications, or related field
• Demonstrated experience managing cross-functional programs and stakeholder relationships
• Experience with event planning, logistics coordination, or program delivery at scale
• Strong written and verbal communication skills
• Demonstrated experience owning and scaling programs across content, culture, training, or employee engagement initiatives from strategy through execution.
• Proven ability to operate effectively in c…