Regional Growth Marketing Manager

Remote - Central Time Zone

We’re looking for a strategic and relationship-driven Regional Marketing Manager to lead field marketing for our North American insurance segment — Nearmap’s largest and highest-growth vertical. You’ll own the in-market pipeline for insurance carriers, MGAs, and insurtech companies across NA, generating inbound demand, accelerating deals already in the funnel, and running account-targeted programs against the accounts where Nearmap has the greatest opportunity. Insurance is a complex, relationship-driven vertical with long sales cycles, multi-stakeholder buying committees, and a buyer community that talks to each other, so you’ll need a real understanding of how carriers, MGAs, and insurtechs buy, and who holds influence across underwriting, claims, risk, and technology functions. Partnering with regional Insurance Sales leadership as a peer, you’ll activate global campaign programs in-market and run account-based marketing (ABX) motions that support both new logo acquisition and expansion within existing accounts. If you’re energized by building pipeline in a high-stakes vertical and want to own the intersection of sales and marketing, this is the role for you.

Translate global Insurance campaign programs into in-market execution, adapting messaging, content, timing, and account prioritization for NA insurance buyers

Activate and focus programs built by the Global Campaign Manager for Insurance for NA accounts and buying moments, rather than rebuilding from scratch

Identify where global programs need regional adaptation — a locally relevant carrier case study, a claims-specific message, or a different program sequence — and close those gaps

Maintain a clear view of what’s in-market and what’s performing, and move fast when something isn’t working

Build and run account-targeted programs for high-priority insurance account clusters using the ATM (1:Few) model, with clusters defined around carrier type, lines of business, use case fit, and competitive situation

Develop cluster playbooks with the Insurance Sales team covering target accounts, buying committee personas (underwriting, claims, risk, technology), plays, and shared pipeline targets

Run 1:1 ABM programs for the most strategic insurance accounts, coordinated with Account Executives and mapped to the buying committee, with joint pipeline targets and a review cadence

Activate on 6Sense intent signals with your Account Executive pod when accounts surge on insurance intelligence or property data keywords

Partner with Insurance Sales leadership as a peer — attend pipeline reviews, know the named accounts, and build programs that unblock stalled deals

Align BDR/SDR sequencing with campaign activity and intent signals so outbound is timed to when accounts are in-market

Bring field intelligence back to the Global Campaign Manager and Portfolio Marketing on what insurance buyers are asking and where the message needs to change

Build a strong Nearmap presence within the insurance buyer community through industry events, executive programs, and relationships with key associations and influencers

Define the ABX event strategy for NA Insurance, including which events to anchor, which accounts to target, and the pipeline objective for each

Brief Events Managers on target accounts, attendee goals, and messaging priorities

Own pre-event ABX activation and post-event pipeline follow-through, measuring results against account-level targets

Track macro trends in property insurance — CAT risk, climate, underwriting profitability, and claims transformation — and how they shape buyer priorities

Track competitor activity and positioning in the insurance segment, and surface where Nearmap can differentiate

Report field insights regularly to the Global Campaign Manager and Portfolio Marketing as inputs to global strategy

6–8 years in field marketing, ABX, or demand generation in a B2B SaaS or technology company, with a track record of pipeline contribution

Insurance industry knowledge — an understanding of how carriers, MGAs, or insurtech companies operate, who the buyers are, and how decisions get made

A revenue-oriented mindset: you think in pipeline, deal velocity, and account engagement, not programs and impressions

Strong ABX execution experience, including account-targeted programs, cluster playbooks with sales, and joint pipeline accountability

Deep sales partnership experience working alongside enterprise Account Executive teams, with credibility among sales leadership

Sharp judgment on account prioritization in a concentrated buyer universe, focusing effort where the return is greatest

Proficiency with Salesforce, Marketo or HubSpot, and 6Sense, with comfort using intent data and CRM signals to prioritize and activate

Preferred Qualifications:

Marketing experience within insurance, insurtech, or adjacent financial services

Why you'll love working at Nearmap:

We’re a SaaS company, with proprietary hardware and software that’s continuous…