Digital Marketing Manager

Cresta unlocks the true potential of the customer experience, turning every conversation into a competitive advantage. Cresta’s unified AI platform combines conversational AI agents, real-time human agent augmentation, and comprehensive conversation intelligence to drive revenue and efficiency gains across every channel. The world’s leading companies, including United Airlines, Cox Communications, and Marriott, use Cresta to power world-class customer experiences every day.

Born from the Stanford AI Lab, Cresta has raised more than $270 million from the world’s leading investors, including a16z, Greylock, and Sequoia. Cresta’s leadership includes some of the leading minds in AI today. Our CEO, Ping Wu , founded and led Google's Contact Center AI and Vertex AI platforms before joining Cresta to build the future of AI-driven customer experiences.

Over the next few years, AI is going to redefine how people all over the world interact with businesses every day. Come build that future at Cresta.

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Role Overview

We're looking for a hands-on Digital Marketing Manager to own and scale our global paid media programs across LinkedIn, Google, Meta, and emerging channels. In this role, you'll drive campaign execution from strategy through optimization, partner closely with Creative and Marketing Ops, and use AI-powered workflows to help Cresta reach the right buyers more efficiently. You'll join a lean growth team where your work directly influences pipeline and revenue.

Responsibilities

Own day-to-day execution and optimization of global paid media campaigns across LinkedIn, Google, Meta, and emerging advertising channels

Plan, launch, and optimize campaigns end-to-end, including audience strategy, campaign setup, creative testing, bidding, budgeting, and performance analysis

Monitor campaign pacing against budget and pipeline goals, proactively identifying risks and adjusting strategy to maximize performance

Partner closely with Creative to develop high-performing ad creative and continuously test new messaging, formats, and concepts

Leverage AI tools and audience enrichment platforms such as Clay to improve targeting, automate workflows, and increase team efficiency

Partner with Marketing Operations to ensure accurate conversion tracking, attribution, and pipeline reporting

Analyze campaign performance and present actionable insights and recommendations to marketing leadership and executive stakeholders

Evaluate new advertising channels, formats, and growth opportunities to keep Cresta ahead of changing buyer behavior

Collaborate cross-functionally with Demand Generation, Content Marketing, Creative, Sales, and Marketing Operations to execute integrated campaigns

Qualifications

3+ years of experience managing paid media or digital marketing programs within B2B SaaS or high-growth technology companies

Hands-on experience managing campaigns across LinkedIn Ads, Google Ads, and other paid media platforms

Proven track record optimizing campaigns against pipeline, revenue, and ROI goals—not just traffic or lead volume

Experience managing campaign budgets, reporting performance, and making data-driven optimization decisions

Strong analytical skills with experience using reporting and analytics tools such as GA4, Looker, or similar platforms

Experience working with CRM and marketing automation platforms such as Salesforce and HubSpot

Strong project management and cross-functional collaboration skills with the ability to manage multiple priorities in a fast-paced environment

Curiosity and enthusiasm for using AI tools to improve marketing execution, experimentation, and operational efficiency

Preferred Qualifications

Experience launching or scaling new paid acquisition channels

Experience using Clay or similar audience enrichment and GTM tools

Experience working at an AI-native or high-growth startup

Familiarity with account-based marketing (ABM) strategies and enterprise B2B buying journeys

Experience partnering closely with Creative teams to develop high-performing paid advertising assets

Perks Benefits

We offer a comprehensive and people-first benefits package to support you at work and in life:

Comprehensive medical, dental, and vision coverage with plans to fit you and your family

Flexible PTO to take the time you need, when you need it

Paid parental leave for all new parents welcoming a new child

Retirement savings plan to help you plan for the future

Remote work setup budget to help you create a productive home office

Monthly wellness and communication stipend to keep you connected…