Senior Integrated Marketing Manager

At PrizePicks, we are the fastest-growing sports company in North America, as recognized by Inc. 5000. As the leading platform for Daily Fantasy Sports, we cover a diverse range of sports leagues, including the NFL, NBA, and Esports titles like League of Legends and Counter-Strike. Our team of over 550 employees thrives in an inclusive culture that values individuals from diverse backgrounds, regardless of their level of sports fandom. Ready to reimagine the DFS industry together?

Job Overview:

PrizePicks is the largest independently owned Daily Fantasy Sports platform in North America—and we’re just getting started. We’re redefining how fans engage with sports by making real money games feel faster, simpler, and more personal than ever before.

We are looking for a Senior Manager, Integrated Marketing to lead the development and execution of integrated marketing strategy and campaigns across our core sport tentpoles in 2026 and beyond. This role will be instrumental in bringing our evolving marketing strategy to life—ensuring campaigns are cohesive, insight-driven, and fully aligned across channels.

While we have strong coverage on the Product Marketing side, this role fills a critical gap on the integrated marketing front. We are looking for a high-impact marketer who can operate at a strategic level while also flexing into execution—owning campaign direction, driving cross-functional alignment, and ensuring flawless go-to-market delivery.

This role will also provide guidance and direction to junior team members, including a Senior Associate Integrated Marketing Manager, helping elevate campaign execution and overall team effectiveness.

Key Responsibilities:

Own Integrated Marketing Strategy for Tentpoles:

Lead the development of integrated marketing strategies for key sports seasons and tentpole moments (e.g., NFL, NBA, MLB), ensuring alignment with business goals, player behavior, and market opportunities.

Drive End-to-End Campaign Leadership:

Oversee campaign planning and execution across paid, owned, and earned channels—ensuring clear direction, strong alignment, and high-quality delivery across all touchpoints.

Lead Go-to-Market Planning:

Partner closely with Product Marketing, Product, Promotions and other channel marketing teams to shape and operationalize go-to-market strategies—translating product priorities into coordinated, full-funnel marketing plans.

Set Campaign Direction Briefing Standards:

Establish clear campaign frameworks, messaging direction, and briefing standards that enable Creative, CRM, Social, and Paid Media teams to execute effectively and consistently.

Ensure Cross-Channel Alignment:

Act as the central strategic connector across Marketing functions—ensuring all channels are working cohesively, messaging is consistent, and campaigns are optimized holistically rather than in silos.

Own Performance Optimization Strategy:

Define success metrics in partnership with Analytics, Finance and Game Operations to evaluate campaign performance, and lead optimization strategies to improve acquisition, engagement, and retention.

Elevate Execution Team Output:

Provide direction, feedback, and prioritization support to junior team members, including the Senior Associate, ensuring campaigns are delivered efficiently and at a high standard.

Drive Operational Excellence:

Identify and implement improvements to campaign planning, workflow management, and cross-functional processes to increase speed, clarity, and scalability.

What We’re Looking For

6–8+ years of experience in integrated marketing, campaign strategy, or related roles (consumer, sports, gaming, or tech preferred)

Proven ability to lead integrated marketing strategies and execute multi-channel campaigns at scale

Strong strategic thinking with the ability to connect business goals to marketing plans and execution

Proven ability to collaborate across various internal teams, including Product, Product Marketing, Creative, Analytics, Paid Media, and CRM.

Demonstrated ability to influence without authority and drive alignment across multiple stakeholders

Strong project management and organizational skills, with the ability to manage complex, concurrent initiatives

Data-driven mindset with experience leveraging insights to inform strategy and optimization

Experience mentoring or guiding more junior team members

Nice to Have

Experience in daily fantasy sports, sports betting, or gaming

Familiarity with tools such as Braze, Tableau, Jira, or similar platforms

Experience supporting large-scale campaigns or seasonal/tentpole marketing initiatives

Where you’ll live:

While we prefer candidates based in Atlanta, we are open to qualified applicants from anywhere in the U.S. and are willing to consider remote candidates. #LI-Remote

Working at PrizePicks:

The typical salary range for this position is $130,000 to $155,000. At PrizePicks, we consider your role, level, and where you'll be working when determining our salary …