DTV Consumer Insights Lead

As the DTV Insights Lead you will play a key role in supporting Fortune Brands’ internal Design to Value (DTV) team by uncovering and translating consumer insights that drive value optimization across our existing product portfolio.

This role focuses on understanding how consumers and professionals experience and perceive current products and identifying opportunities to improve functionality, quality, and cost efficiency without compromising on user experience. You’ll apply strong research, analytical, and communication skills to help cross-functional teams make informed product decisions that enhance both consumer & professional satisfaction and business performance.

You’ll collaborate closely with product managers, engineers, designers, and marketing partners, as well as external research firms, to execute studies that uncover actionable insights. This is a hands-on, technical insights role focused on solving practical problems, connecting data to real-world outcomes, and enabling teams to apply insights in decision-making.

We value individuals who can Think Fast , leveraging research and analytics to guide timely product improvements; Work It Together , building strong partnerships with cross-functional teams to interpret data and drive value; and Make the Hard Call , providing grounded recommendations based on evidence and consumer need.

What you will be doing:

Consumer and Professional Research & Analysis

Support Design to Value (DTV) initiatives through focused research that identifies cost, quality, and performance optimization opportunities in existing products for our consumer and professional channels

Support the identification and development of new‑to‑portfolio product innovation opportunities through the DTV project workstream

Work with internal teams to define research questions and develop clear, actionable learning plans

Design, conduct and synthesize insights from a range of research methodologies—including qualitative, quantitative, advanced analytics, and AI‑driven approaches—to understand perceptions, product usage, and value drivers for both consumers and professionals

Manage and coordinate research execution with internal partners and external agencies

Data Integration & Insight Development

Combine primary and secondary data to develop a complete understanding of product performance needs from the consumer and professional perspective

Analyze consumer, professional, competitive, and category data to identify product improvement opportunities

Translate findings into practical, data-informed recommendations that balance consumer value with business goals

Collaboration & Support

Partner closely with B2C and B2B Product Management, Engineering, and Design teams to ensure research insights directly inform DTV decisions

Collaborate within Agile working pods to provide insights that support iterative testing and product refinement

Maintain relationships with research vendors and ensure research methods meet quality and timing needs

Communicate insights clearly to technical and non-technical audiences, focusing on relevance, clarity, and next steps

Continuous Improvement & Technical Application

Support the adoption of new research methodologies, tools, and analytic approaches to improve efficiency and depth of insight

Contribute to building a repository of consumer learnings that can be shared across teams to inform future value creation efforts

Apply a technical, data-informed mindset to prioritize opportunities that deliver measurable impact

10+ years of experience in consumer insights, market research, product innovation, or related fields

Bachelor’s degree in a related field and/or high school diploma/GED and relevant experience required

Fluency in a range of research methodologies, including qualitative, quantitative, advanced analytics, and AI-driven approaches

Demonstrated experience supporting new product innovation

Experience in product and user-testing research

Proven ability to design and conduct research with B2C, B2B and professional audiences, including experience managing specialized B2B research partners

Demonstrated success to design and execute advanced analytic methodologies (e.g., discrete choice modeling) to address complex business questions

Strong storytelling skills with the ability to distill complexity into inspiring, actionable narratives

Proficiency with DIY tools (e.g., Qualtrics, Suzy, Zappi, Forsata, UserTesting).

Ability to synthesize complex data into clear, actionable insights

Preferred Qualifications:

Master’s degree in a related discipline

Experience applying Agile and AI-enabled research methods with direct experience in Agile sprint environments or product pods

Fortune Brands believes in fair and equitable pay. A reasonable estimate of the base salary range for this role is Hiring Pay Range: $105,000 USD - $165,000 USD. Please note that actual salaries may vary within the range, or be above or below the range, based on factors including, but not li…