21GRAMS- EVP, Brand Strategy

At Real Chemistry, making the world a healthier place isn’t just an aspiration—it’s our everyday reality. Our drive to transform healthcare is informed by our blend of deep scientific expertise, human-centred creativity, and AI-driven insights, fostering a unique environment where innovation thrives and our people are impact-obsessed. As a global agency, we provide a full suite of services across healthcare communications and marketing to our clients, including top players in the pharmaceutical and biotech industries.

Our #LifeatRealChem culture is rooted in our people—we believe we are best together and are committed to excellence for both our clients and colleagues. Whether you're a seasoned professional or just starting your career, if you share our passion for healthcare and connection, we invite you to explore our opportunities.

Discover your purpose. Embrace innovation. Experience #LifeatRealChem.

Job Summary:

Real Chemistry is looking for an EVP, Brand Strategy to join our growing team!

21GRAMS , part of Real Chemistry, is a full-service healthcare advertising agency built on the belief that healthcare should feel more human. We combine bold creativity, strategic rigor, and deep scientific understanding to create work that changes behavior, improves outcomes, and makes a meaningful impact on people's lives. Our culture is grounded in collaboration, curiosity, and a shared commitment to doing exceptional work. We believe in being good to each other while pushing ourselves to deliver ideas that move audiences, brands, and healthcare forward.

As the EVP, Brand Strategy, you will be a key leader responsible for shaping and executing our brand strategy to drive growth and enhance brand equity. You will work closely with executive leadership, cross functional teams, and external partners to develop and implement comprehensive brand strategies that align with our business objectives and resonate with our target audience.

This is a hybrid role, based in any of our US offices—including New York City, Boston, Chicago, Carmel, Lambertville, or San Francisco—or remotely within the US, depending on team and business needs.

What you’ll do:

Lead the development of brand positioning, messaging, and creative briefs that effectively communicate brand story

Collaborate closely with cross-functional teams including Account Management, Creative, and Project Management teams to develop integrated omnichannel campaigns that deliver measurable results

Stay abreast of industry trends, emerging technologies, and best practices in omnichannel marketing, and incorporate relevant insights into strategy development

Develop and implementing comprehensive strategies that effectively reach target audiences, drive brand awareness, and ultimately, contribute to the success of our clients' campaigns

Design and facilitate workshops. Lead Tactical and Brand planning.

Conduct market research, consumer insights, and competitive analysis to identify trends, opportunities, and challenges in the marketplace

Drive innovation in brand strategy and marketing approaches to stay ahead of industry trends and maintain a competitive edge

Establish key performance indicators (KPIs) and metrics to measure the effectiveness of brand initiatives and campaigns, and use insights to inform future strategies

Provide strategic guidance and mentorship to team members, fostering a culture of collaboration, creativity, and continuous learning

This position is a perfect fit for you if:

Our Company values, Best Together, Impact Obsessed, Excellence Expected, Evolve Always, and Accountability with an "I" , genuinely resonate with how you work and lead.

You demonstrate the Real Chemistry Can mindset by approaching challenges with optimism, accountability, creativity, and a solutions-oriented attitude, always looking for ways to make a meaningful impact for our clients, colleagues, and communities.

You are adaptable, resilient, and comfortable adjusting your scope, responsibilities, and priorities in a fast-paced, evolving environment. As our business grows and changes, so do we.

You are proactive, driven, and resourceful, with strong prioritization skills, intellectual curiosity, and a desire to leverage data to inform decisions and drive outcomes.

You are energized by innovation and the transformative potential of AI, actively exploring new technologies, identifying opportunities to work smarter, and championing practical, responsible AI adoption that drives meaningful business impact.

What you should have:

Bachelor’s Degree in Business Administration, Marketing, or related field

10+ years of experience in Brand Strategy or related roles within an advertising agency, with a proven track record of developing and implementing successful brand strategies

Strong leadership skills with the ability to inspire and motivate cross-functional teams

Excellent analytical and problem-solving abilities, with a data-driven approach to decision-making

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