Director Patient Advocacy, Oncology

Director Patient Advocacy, Oncology

We are seeking a highly versatile Patient Advocacy Lead to join our Oncology Marketing team. This position will be responsible for owning the patient advocacy strategy. This person will build strategic plans and execute tactics that will include strengthening partner relationships, market research, patient marketing campaigns, educational content, live events, metrics and analysis, to build brand awareness and educate patients and our advocacy partners.

This role will be a key partner across the oncology organization working alongside Natera’s patient engagement, medical and commercial teams. This leader will inherit 2 patient advocacy and engagement managers and report to the Vice President of Oncology Marketing

PRIMARY RESPONSIBILITIES:

Build, execute, and manage highly effective patient advocacy programs and campaign materials to support product launches, brand awareness, and patient engagement programs / capabilities.

Collaborate with advocacy partners across the oncology continuum to support education and access for precision oncology solutions

Manage all advocacy and society relationships throughout the Oncology division

Elevate the patient voice internally and externally to ensure alignment of patient needs and Natera’s oncology products

Collaborating with cross functional teams and brands leads to improve patient experience for test initiation, test adherence, test resulting, and patient access

Provide support to Tumor Marketing Leads, sales teams, PR, Market Access, and Clinical Operations

QUALIFICATIONS:

The ideal candidate will have a passion for amplifying patient and caregiver voices, supporting advocacy missions, and ensuring that the cancer patient community is aware of precision medicine advancements.

Qualifications include:

5-10 years’ experience in diagnostic, pharmaceutical or biotechnology marketing

Direct experience with patient focused educational campaigns and patient advocacy engagements

Advanced level degree in healthcare, science related field or business administration.

KNOWLEDGE, SKILLS, AND ABILITIES:

Strong business acumen, emotional intelligence, and organizational skills

Ability to perform under pressure, adapt to changes (e.g., priorities and timelines), and to work in a fast-paced environment

Ability to “lead up” and present plans and progress to executive leaders regularly

Ability to distill highly technical data to focused marketing materials that can be easily digested by a broad audience, including patients, caregivers, and the broad community

Experience in marketing diagnostics or pharmaceutical products to healthcare professionals or patients is a plus

Experience in various forms of digital marketing, including email marketing, content marketing, social media marketing, paid media, etc.

Experience owning and managing projects from start to finish (ex. Patient videos)

Excellent technical writing, editing skills, and storytelling

Proficient in Microsoft PowerPoint, Excel, and Word

Proficient in Google Documents, Sheets, and Slides

Travel: 30%

The pay range is listed and actual compensation packages are based on a wide array of factors unique to each candidate, including but not limited to skill set, years depth of experience, certifications and specific office location. This may differ in other locations due to cost of labor considerations.

Remote USA

$153,900 $192,400 USD

Compensation Total Rewards

This range reflects a good-faith estimate of the base pay we reasonably expect to offer at the time of hire. Final compensation will vary based on experience, qualifications, and internal equity considerations.

This position is also eligible for additional compensation and benefits through Natera’s robust Total Rewards program, including:

Annual performance incentive bonus

Long-term equity awards

Comprehensive health benefits (medical, dental, vision)

401(k) with company match

Generous paid time off and company holidays

Additional wellness and work-life benefits

Compensation Range

$186,600 $233,300 USD

OUR OPPORTUNITY

Natera™ is a global leader in cell-free DNA (cfDNA) testing, dedicated to oncology, women’s health, and organ health. Our aim is to make personalized genetic testing and diagnostics part of the standard of care to protect health and enable earlier and more targeted interventions that lead to longer, healthier lives.

The Natera team consists of highly dedicated statisticians, geneticists, doctors, laboratory scientists, business professionals, software engineers and many other professionals from world-class institutions, who care deeply for our work and each other. When you join Natera, you’ll work hard and grow quickly. Working alongside the elite of the industry, you’ll be stretched and challenged, and take pride in being part of a company that is changing the landscape of genetic disease management.

WHAT WE OFFER

Competitive Benefits - Employee benefits include comprehensive medic…