Alliance GTM Lead, Adobe - Content Supply Chain 

Who We Are

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com .

Title: Alliance Solution Lead, Adobe - Content Supply Chain

Job Posting Titles: GTM Solution Lead - Adobe Alliance

Solution Focus: WPP Open / Content Supply Chain (CSC)

Region/Scope: Global

The Opportunity

VML Enterprise Solutions is building differentiated joint GTM offerings at the intersection of WPP Open and Adobe's Digital Experience toolset. We're looking for an experienced solution leader to own the development and go-to-market strategy for Content Supply Chain (CSC) solutions—starting with US market focus and expanding globally over time.

This is a solution leadership role focused on building joint offerings, guiding client implementations, and enabling co-sell motions. You will work at the intersection of WPP's proprietary platforms and Adobe's DX capabilities to create packaged solutions that address enterprise content challenges. Your work will shape how VML and Adobe go to market together on content transformation.

You will guide VML's "Customer Zero" integration efforts, develop referenceable solution patterns, and advise sales teams on positioning and co-sell strategies. This is a foundational role that will define how VML differentiates in the Adobe ecosystem through WPP Open capabilities.

Role Summary

Core Identity: Own the development and go-to-market strategy for joint WPP Open/Adobe Content Supply Chain solutions. Guide integration for VML Customer Zero, build packaged offerings, and enable co-sell motions with Adobe field teams.

Role Framework: This role operates across four primary motions:

Solution Development (35%): Build joint GTM offerings combining WPP Open and Adobe DX capabilities

Client Advisory (25%): Guide Customer Zero implementation and advise on client solution design

Co-Sell Enablement (25%): Enable VML and Adobe sales teams on CSC positioning and use cases

Market Development (15%): Develop thought leadership and market presence for CSC solutions

Accountability: You are accountable for solution readiness, pipeline influence through CSC offerings, and successful Customer Zero outcomes. Success is measured by solution adoption, deal influence, and market differentiation.

Core Responsibilities

Solution Development (35%)

Define and build joint solution offerings combining WPP Open and Adobe DX (AEM, Workfront, GenStudio, Firefly)

Develop solution architecture patterns for Content Supply Chain implementations

Create packaged offerings with clear scope, pricing frameworks, and delivery approaches

Collaborate with WPP Open product teams on integration requirements and roadmap

Document solution specifications and technical requirements

Client Advisory Customer Zero (25%)

Guide VML's Customer Zero implementation as reference for CSC solutions

Advise client teams on solution design and implementation approach

Participate in executive briefings and solution workshops with key prospects

Develop referenceable case studies and proof points from implementations

Provide technical guidance on complex integration scenarios

Co-Sell Market Enablement (40%)

Enable VML sales teams on CSC solution positioning and qualification

Advise on co-sell motions with Adobe field teams

Coordinate with Adobe alliance team on joint GTM planning

Develop sales tools, battle cards, and discovery guides

Contribute to marketing content, thought leadership, and event presentations

Represent VML at Adobe events and industry conferences

Technology AI Expectations

Deep fluency in partner AI/ML offerings (e.g., GenAI, automation, intelligent document processing). Lead…