Creative Director

Who is Boulevard?

Boulevard provides the first and only client experience platform for appointment-based, self-care businesses. We empower our customers to give their clients more of the magical moments that matter most.

Before launching in 2016, our founders spent months interviewing salon managers and working behind front desks to understand their pain points so we could design a modern, user-friendly platform that meets the unique needs of their business. Our roots may be in hair salons, but we are built for the broader self-care industry, including many types of salons, spas, medspa, barbershops, and more. Our technology not only helps our customers survive but thrive. Take a look at how we (and YOU) can make that happen .

We have an insatiable curiosity and embrace experimentation. We believe that simple solutions require the most sophistication, and we design each and every detail to maximize potential, power, and impact. Do our values match? Read through our story and what we value the most .

Our team values and celebrates our diverse backgrounds. Being open about who we are and what we do allows us to do the best work of our lives. We believe in equal opportunity for all, and you should too.

Come do the best work of your life at Boulevard.

As Creative Director, you will define and lead Boulevard’s creative vision, bringing our brand to life in ways that are bold, differentiated, and deeply resonant with the unique, expressive world of self-care businesses.

Boulevard serves some of the most creative, design-forward entrepreneurs in the world, spa owners, salon operators, and medspa professionals who care deeply about aesthetics, experience, and craft. Your role is to ensure our brand not only meets that bar, but sets it.

You will own how Boulevard shows up visually and experientially across every touchpoint, building a cohesive, modern, and scalable creative system that fuels awareness, affinity, and demand.

As a leader, you’ll guide and grow a multidisciplinary creative team while operating as a player-coach on the highest-impact work. You’ll partner closely with Brand, Content, Product Marketing, Demand Gen, and Product Design to translate strategy into breakthrough creative that drives business outcomes.

You’ll raise the bar for craft, storytelling, and creative effectiveness—ensuring everything we put into the world feels intentional, inspiring, and unmistakably Boulevard.

What you’ll do here:

Set and evolve Boulevard’s creative vision—ensuring a distinctive, cohesive, and elevated brand presence across all channels and touchpoints

Translate brand strategy and positioning into compelling, high-impact creative across campaigns, digital, social, web, events, and experiential

Lead the development of large-scale brand campaigns and always-on creative systems that drive awareness, engagement, and pipeline

Build and scale a high-performing in-house creative team across design, copy, video, and emerging formats

Operate as a player-coach—providing hands-on creative direction on key initiatives while mentoring and elevating the team

Establish and uphold a high bar for creative quality, consistency, and craft across all outputs

Own and evolve Boulevard’s visual identity system, ensuring it is both differentiated and scalable across the business

Partner closely with Brand, Content, Product Marketing, and Demand Gen to bring unified storytelling to life across the full customer journey

Collaborate with Product Design to ensure a cohesive brand experience across marketing and product surfaces

Lead creative reviews, provide clear and actionable feedback, and build strong alignment with cross-functional stakeholders

Manage and collaborate with external agencies, freelancers, and production partners to extend team capabilities

Integrate and explore AI-powered tools and workflows into the creative process to increase speed, scale output, and enable new forms of experimentation—while maintaining a high bar for craft and brand integrity

Continuously explore new formats, channels, and creative approaches to keep Boulevard’s brand fresh, relevant, and ahead of the curve

Ensure creative work drives measurable business impact across awareness, engagement, pipeline, and customer experience

What you'll need to thrive:

10+ years of experience in creative leadership roles, ideally within B2B SaaS or high-growth technology companies

Candidates who are comfortable operating at the intersection of B2B SaaS and consumer lifestyle brands will have a distinct advantage — Boulevard lives in a unique space where enterprise software meets the highly visual, experience-driven world of self-care.

5+ years leading and developing multidisciplinary creative teams

Strong strategic instincts—you can connect brand and creative decisions to business outcomes

Exceptional taste and creative judgment, with a deep understanding of visual storytelling, design systems, and brand building

Experience building and sc…