Product Marketing Manager

Driftrock is hiring a Product Marketing Manager to own the go-to-market assets and sales enablement that help the world's biggest automotive brands choose us, and choose us again.

Quick facts

Team: Commercial

Reports to: Matt Baldwin, CEO

Location: Fully remote, UK or abroad. You'll keep a few hours of daily overlap with UK working hours.

Contract: Full-time, permanent

Salary: £45,000 to £60,000 + share options

Start date: As soon as we find the right person

Why this role exists

Driftrock has strong positioning, a differentiated platform story, and growing proof points, but no-one yet whose job it is to turn them into the GTM assets the commercial team needs to close deals. The EV transition, new market expansion, and increasing pressure to prove marketing ROI mean the sales conversation is getting more complex, and the team needs great materials to navigate it.

This is the first dedicated product marketing hire at Driftrock. You'll own the GTM asset library from day one, the sales decks, one-pagers, battlecards, and product launch materials that determine whether prospects understand our differentiation and reps walk into every meeting with confidence.

What you'll own

The full go-to-market asset library, every sales deck, one-pager, battlecard, and product launch material the commercial team relies on to win deals.

Your first 90 days

By day 30: Audited our existing sales assets, embedded with the commercial team, and shipped an updated core sales deck.

By day 60: Core GTM library complete, product one-pagers, competitive battlecards, and objection-handling frameworks live and in use by the sales team.

By day 90: First product launch handled end-to-end; full sales enablement toolkit built out; at least one customer case study published.

What you'll be doing

Build and maintain Driftrock's core sales assets, decks, product one-pagers, pitch narratives, and demo leave-behinds that reflect current positioning and help the team win.

Own sales enablement, competitive battlecards, objection-handling frameworks, and conversation playbooks so the team can confidently position Driftrock in any deal.

Lead go-to-market for new product launches, own positioning, messaging, and launch assets so the sales team is ready to sell before anything ships.

Research customers and market trends, translating insights into sharper positioning and messaging across the buyer journey.

Partner with Commercial and Customer Success to produce customer case studies in formats usable across sales, events, and digital.

Support Driftrock's thought leadership programme with guides, articles, and data-led insight content that builds brand authority in the automotive marketing space.

What you'll bring

We care more about evidence of impact than a specific number of years. You'll probably recognise yourself in most of the below:

Proven track record building GTM sales assets, decks, one-pagers, battlecards, that sales teams actually use to win deals in a B2B SaaS environment.

Strong writer who can simplify complex technical products into clear, differentiated narratives, from short-form sales copy to long-form positioning.

Comfortable working directly with sales and commercial teams; you know how to ask the right questions and turn the answers into materials that land.

Strong design eye, you produce on-brand, professional materials and know the difference between a good and a great deck.

A self-starter who sets their own priorities, works with autonomy, and ships without hand-holding.

Bonus points

Background in automotive, mobility, or adjacent B2B verticals.

Familiarity with competitive positioning frameworks, e.g. April Dunford's Obviously Awesome.

Track record in a similar-sized scale-up (20–50 people).

Experience with lead generation, marketing automation, or AdTech products.

Not sure you tick every box? Please apply anyway. If you can show us you've moved the metric that matters, we want to hear from you.

Why Driftrock

Driftrock's mission is to become the world-leading automotive and e-mobility marketing platform, and to help accelerate the transition to clean transport. We work with some of the world's biggest brands, including BMW, BYD, Mercedes-Benz and Volvo, and partner with the world's leading platforms, including Meta, Google, mobile.de and Auto Trader. We've been building since 2013, we're ISO 27001, ISO 9001 and TISAX certified, and our work enables billions of euros in vehicle sales every year.

We're a tight-knit, fully remote team of 35+ across engineering and design, customer success, performance and commercial, spread across the world. That means your work has a real, visible impact on our product, our culture and how we operate.

How we work is shaped by four values:

We care: about our customers, our team and the people who see the marketing we power. Work isn't done until we can prove it's useful.

Be that person: if something needs fixing, fix it. It's never someone else's problem.

People-first: we put people at the core of…