Media Partnerships Manager, SMS

*PLEASE NOTE: This role can be based out of our Charlotte, NC, Denver, CO, or Seattle, WA office*

Role Overview

LendingTree is seeking a highly analytical and technically fluent growth manager to help scale text into a durable lifecycle growth capability across verticals.

This role will drive the product, technical implementation, experimentation, measurement, and business modeling layer required to turn texting growth opportunities into scalable initiatives. The Manager will partner closely with CRM, Data, Engineering, Product, Media Partnerships, and existing SMS channel experts to translate growth priorities and partner capabilities into clear requirements, test plans, KPI frameworks, and implementation roadmaps.

This position does not manage vendor relationships and does not manage direct reports. Instead, it serves as the growth product, experimentation, and technical implementation owner for SMS.

What You'll Own

Monetization Growth Strategy

Support SMS revenue growth through experimentation, prioritization, and scalable capability development

Build business cases, revenue models, and impact estimates for SMS growth opportunities

Identify and prioritize opportunities to drive incremental VMD and lifecycle revenue

Contribute to and evolve the cross-vertical expansion roadmap for SMS

Make data-driven scale / iterate / kill recommendations on initiatives

Partner with SMS leadership on long-term growth planning and investment prioritization

Experimentation Optimization

Build and manage a structured experimentation backlog

Design hypothesis-driven A/B tests with clear success criteria

Increase experiment velocity and learning cadence

Continuously optimize engagement, conversion, and downstream monetization

Analytics Measurement

Define and maintain the KPI framework (CTR, opt-out %, reply rate, transfer rate, revenue per engagement, etc.)

Perform hands-on analysis (SQL preferred) to identify growth opportunities

Identify tracking gaps, attribution blind spots, and funnel leakage

Partner with Data to improve reporting frameworks and instrumentation

Translate insights into prioritized product initiatives

Technical Product Requirements

Translate SMS growth priorities, partner capabilities, and business ideas into detailed product requirements, user stories, business rules, and acceptance criteria

Serve as the primary day-to-day business partner to CRM, Data, Product, and Engineering teams for SMS growth initiatives

Manage requirements across stakeholders and ensure dependencies are clearly documented and prioritized

Define event tracking, instrumentation, reporting, QA, and measurement requirements

Partner closely with Engineering and Product to scope, refine, and deliver technical solutions

Validate implementations and ensure shipped functionality aligns with business objectives and measurement plans

Drive implementation readiness, launch coordination, and post-launch performance validation

Cross-Functional Partnership

Partner closely with existing SMS channel experts to incorporate historical learnings, operational realities, partner/platform nuances, and launch-readiness requirements into growth initiatives

Collaborate with Media Partnerships to leverage vendor capabilities effectively

Align with Product, CRM, Data, and vertical teams on roadmap priorities

Present performance insights and growth plans to leadership

What This Role Is Not

Not responsible for vendor contract management

Not responsible for day-to-day campaign execution

Not a pure BI or reporting role

Not a people management role

Qualifications

Required

3–6+ years in Growth Product, Product Management, Lifecycle, or Performance roles

Strong analytical skillset with ability to independently explore data (SQL preferred)

Experience designing and analyzing A/B tests

Experience managing cross-functional technical initiatives involving Engineering, Product, CRM, and Data teams

Experience developing business cases, opportunity sizing, or growth models for monetized initiatives

Strong understanding of funnel metrics and revenue attribution

Demonstrated ownership of a monetized digital channel or growth initiative

Preferred

Experience with SMS, CRM, or lifecycle marketing channels

Experience in performance marketing or lead generation environments

Familiarity with event tracking and API integrations

Experience working cross-functionally with Data and CRM teams

Success in This Role Looks Like

Clear, trusted KPI framework for SMS

Well-defined SMS growth backlog tied to business outcomes

Clean technical requirements that ship efficiently and accurately

Strong partnership with Engineering, Product, CRM, Data, and Media Partnerships

Faster, more disciplined experimentation cycles

Increased revenue contribution from SMS across verticals

Why This Role Matters

Texting is evolving from a single-channel initiative into a scalable lifecycle growth capability. This role will define how we use messaging …