Associate Ad Operations Manager

GroundTruth is the leading location-based marketing and advertising technology company. Sitting at the convergence of offline and online data, GroundTruth delivers a unique data set called “visitation data,” which allows brands, agencies, SMBs, and non-profits to drive high-performing business outcomes (ROI).  GroundTruth activates this data through a suite of performance products and services via their self-serve advertising platform, through managed services, or tailored partnerships. GroundTruth has built proprietary filtering processes that combines our BlueprintTM contextual mapping technology, owned & operated properties, along with 3rd party mobile location data, together yielding over 30B visits annually.

With this focus on media, measurement, and insights, we provide marketers with tools to deliver media campaigns that drive measurable impact, such as in-store visits, sales, and more.

Learn more at  groundtruth.com.

We believe that innovative technology starts with the best talent and have been ranked one of  Ad Age’s Best Places to Work  in 2021, 2022, 2023 & 2025! Learn more about the perks of joining our team  here.

**Shift Time: 6:30 PM to 3:30 AM IST**

A bit about Team

As an Ad Operations Associate, you will run marketing campaigns for products, services or events that target consumers or other businesses. You will manage and oversee campaigns in a variety of formats.

You will:

Coordinate with Account Management and Ad Operations teams to launch mobile advertising campaigns, including implementing creative, securing traffic supply, and interpreting insertion orders

Traffic advertising campaigns in GT’s proprietary ad-serving platform

Track, measure, and analyze the performance of multiple advertising campaigns simultaneously

Troubleshoot with cross-functional stakeholders in case of any campaign-related issues

Manage expectations, communication, and reporting metrics to internal team members

Ensure successful fulfillment of all campaigns

Create and maintain documentation pertinent to the Ad Operations team

Reporting and month-end reconciliation

Complete detailed quality assurance reviews of campaign setups and updates

You are:

Proactive and resourceful.

Familiar with digital media and ad technology

Extremely detail-oriented, analytical, motivated, and technically competent.

Dynamic and performance-driven in a fast-paced team environment.

You have:

1 to 2 years working experience in digital ad operations or relevant fields—advertising platforms, online publishers, ad networks, digital agencies, etc.

Strong analytic skills, ability to work in a fast-paced environment, meticulous attention to detail, and digital advertising knowledge

Demonstrated experience on ad serving platforms and/or Server-Side Platforms (SSP) / Demand-Side Platforms (DSP)

Excellent client servicing, organizational, and communication skills

Excellent MS Excel skills

Must have experience with HTML5, JavaScript ads

Experience in creating Mobile Rich Media ads

Proficient ad troubleshooting/testing on tools like Fiddler, Charles, and other debugging tools