Freelance Social Media Strategist - Pharma

Elevate Healthcare Marketing is looking for a freelance Social Media Strategist with direct, hands-on experience on regulated prescription pharmaceutical brands. You'll work alongside our strategy, analytics, account, and creative teams to build and evolve social programs for Rx brands across patient and HCP audiences — from channel strategy through MLR-ready execution.

What You'll Do

• Develop social strategies for patient and HCP audiences that align to brand, business, and engagement KPIs.
• Assess a brand's competitive social landscape and turn it into channel strategy, content pillars, and measurement recommendations.
• Advise on page setup, verification, and launch sequencing for Rx brands, and help us navigate unclear or inconsistent platform policies for pharma use cases.
• Build MLR-ready content workflows: templates, review checkpoints, fair-balance and ISI conventions, AE/product-quality-complaint escalation, and comment moderation.
• Define a measurement framework that connects native social analytics with GA4 — UTM governance, taxonomy, dashboards, KPI reporting.
• Support an org-level social playbook covering governance, workflows, escalation, and archiving.
• Recommend practical AI-assisted workflows for social listening, content tagging, and reporting — within regulatory, privacy, and confidentiality constraints.

This is a hands-on execution role, not a purely advisory one.