Senior Copywriter

Who We Are

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com .

Who We Are Looking For

At VML, a WPP company, we are looking for a Senior Copywriter who believes the best brand stories are rooted in human truths. You will craft compelling, inclusive narratives that connect with audiences on a deeper level, turning complex business challenges into clear, resonant creative solutions. In this role, you will partner closely with a Senior Art Director, strategists, and clients to shape the voice of global brands on a highly visible, social-first account . You will ensure every word drives meaningful impact, captures the fast-paced nature of social media, and reflects our Human First values.

What You Will Do

Drive Creative Vision: Lead the conceptualization and writing of integrated campaigns with a heavy emphasis on social-first execution, ensuring brand voice is consistent and compelling across Facebook, Instagram, TikTok, X, and emerging platforms.

Collaborate Cross-Functionally: Partner with art directors, designers, and strategists to build cohesive creative platforms that solve client challenges and elevate the audience experience.

Master Platform-Native Formats: Craft engaging captions, video scripts, short-form copy, and socially optimized calls-to-action that align with the unique tone and content conventions of each social channel.

Present with Purpose: Articulate the strategic why behind your creative choices, confidently sharing ideas with internal teams and client partners to build trust and alignment.

Mentor and Guide: Provide constructive, actionable feedback to junior writers and creatives, fostering an environment where craft and conceptual thinking can thrive.

Champion Inclusivity: Ensure all copy and messaging is accessible, culturally resonant, and free of bias, reflecting a deep understanding of diverse audiences.

Who You Are

An Empathetic Storyteller: You naturally center the human experience in your writing, finding the emotional core of a brief and translating it into work that moves people.

A Strategic Thinker: You do not just write clever headlines; you understand business objectives and craft messaging that drives measurable outcomes and brand growth.

A Socially Fluent Creator: You are deeply comfortable with social platforms, intuitively understanding how people consume content in their feeds and how to capture attention quickly.

An Adaptable Collaborator: You thrive in dynamic environments, remaining open to feedback and pivoting gracefully when project needs, platform trends, or client directions evolve.

What You Will Need

REQUIRED: Proven experience writing for social-first campaigns and a deep understanding of major social platforms including Meta, Instagram, TikTok, and X.

A robust portfolio demonstrating conceptual thinking and polished copywriting across multiple platforms and formats, with a strong showcase of social media work.

Proven experience leading creative projects from initial briefing through to final production and delivery.

Strong presentation skills with the ability to clearly communicate creative rationale to stakeholders and clients.

A deep understanding of how to adapt tone and voice for different brands, audiences, and digital channels.

A proactive approach to problem-solving and a genuine passion for mentoring emerging creative talent.

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a compe…