Manager, Alumni Social Media

Covista is seeking a dynamic, strategic communicator to serve as a social media storyteller and content creator for Alumni Engagement. This role is responsible for developing and executing social media strategies that elevate alumni voices, strengthen engagement and enhance our institutional brand reputations including American University of the Caribbean School of Medicine, Chamberlain University, Ross University School of Medicine, Ross University School of Veterinary Medicine and Walden University.

Reporting to the Director of Alumni Communications, you will combine content creation expertise and social media strategy to deliver compelling alumni narratives across a broad digital ecosystem. This role partners closely with internal stakeholders, alumni communications leadership, ambassador program leaders, and marketing teams to ensure consistent, high-quality, on-brand storytelling for each institution's alumni community. You will help strengthen alumni affinity, increase engagement and advocacy, foster lifelong connections, and support the journey from student to engaged graduate.

What You’ll Do

Social Media Strategy & Execution

Execute social media strategies across alumni-specific channels (13+ platforms) spanning all Covista institutions

Design platform-specific content (copy, graphics, video) aligned with each brand voice

Manage social media scheduling and publishing using HubSpot and Sprout Social, maintaining a consistent cadence for each institution

Manage social content through the full lifecycle, including planning, content creation, publishing, community engagement, optimization, and performance reporting

Manage and maintain a comprehensive multi-institution social media content calendar, ensuring coordinated messaging, campaign alignment, and consistent brand voice across all alumni channels

Partner with SEO/AEO and marketing teams to align social content, keywords, and topic themes with search visibility, audience behavior, and AI-generated content trends

Identify content opportunities through audience insights, search behavior, and emerging conversations to drive meaningful alumni engagement and brand relevance

Develop and support paid digital strategies to amplify campaigns and engagement

Community Engagement & Brand Stewardship

Manage day-to-day community engagement (comments, messages, mentions) to foster connection within each alumni community

Maintain and enforce brand and visual identity standards across all institutions

Collaborate with internal teams to ensure alignment and message consistency

Monitor social channels for potential reputation or crisis communication concerns and escalate issues appropriately

Insights, Analytics & Optimization

Track, analyze, and report monthly on social media performance metrics and trends

Translate data into actionable insights and strategic recommendations

Conduct social listening and sentiment analysis to inform content strategies

Leverage audience insights, performance data, and digital trends to continuously optimize content and engagement strategies

Campaigns, Partnerships & Special Initiatives

Partner with Alumni Communications leadership to develop HubSpot campaigns and engagement initiatives

Support enterprise campaigns by vetting alumni social media profiles in collaboration with the alumni engagement managers

Support and help grow Covista’s alumni social ambassador program

Foster ongoing engagement and communication with alumni ambassadors to encourage participation, advocacy, and volunteerism

Partner with ambassador program leadership to align content, storytelling, and advocacy initiatives with broader institutional reputation and brand objectives

Execute both large-scale ambassador campaigns and ongoing targeted advocacy initiatives

Assist in crisis communication monitoring and response coordination

Participate in cross-functional initiatives with corporate affairs, SEO/AEO, and marketing teams

Why This Role Matters

This position plays a critical role in shaping how Covista's institutions connect with, engage, and celebrate their alumni communities. Through strategic storytelling, audience engagement, and digital advocacy, you will help strengthen alumni affinity, cultivate lifelong brand champions, amplify alumni success stories, and support the journey from student to graduate.

Critical features of this job are described under Essential Duties and Responsibilities. They may be, however, subject to change at any time due to reasonable accommodation or other reasons.

Education & Experience

Bachelor’s degree required

5+ years of experience in social media management, content creation, or digital marketing

Proven track record of successful social media growth and engagement

Skills

Strong content creation and storytelling skills

Proficiency in Adobe Creative Suite, Canva, and video editing tools

Experience with HubSpot and Sprout Social

Familiarity with social listening and sentiment monitoring

Working knowledge of search optimizati…