Director of New Revenue & Strategic Partnerships

Position Summary

Jam+ is looking for a hands-on commercial builder to create new revenue across our ecommerce businesses. This is not a strategy-only or passive partnership-management role — we need someone willing to personally open doors, make calls, work referrals, test new sales motions, and push opportunities from idea to meeting to pilot to revenue.

You'll identify, develop, and close new DTC and ecommerce-adjacent growth opportunities while overseeing channel growth and performance — including strategic partnerships, white-label platform opportunities, procurement relationships, vertical sales programs, and new outbound sales motions. You'll work directly with the CEO and be expected to move quickly, think creatively, and operate with a high degree of ownership.

Success is measured by: revenue growth, signed partnerships, qualified pipeline, sales team effectiveness, and channel performance.

Core Mission

Create new revenue by building partnerships, opening new customer segments, activating the sales team, overseeing channel growth, and finding creative ways to expand Jam+'s ecommerce businesses beyond traditional site traffic and paid media.

Key Responsibilities

New revenue creation — Build and manage a pipeline of strategic partnerships, vertical sales opportunities, and new commercial programs. Move fast from idea to outreach to pilot to revenue. Develop creative ways to reach new customer segments (associations, procurement groups, schools, enterprise buyers, and other high-potential niches).

Build practical business cases for new opportunities (revenue, margin, effort, timing)

Prioritize based on speed to revenue, strategic value, and scalability

Sales leadership — Upgrade the sales function with a more aggressive outbound motion. Set clear KPIs, scripts, and accountability. Personally lead high-value outreach and model the urgency expected from the team.

Assess the current team and recommend changes to structure, process, and incentives

Improve conversion of inbound leads, quotes, and dormant accounts

Strategic partnerships — Own and expand in-progress deals. Identify new companies, platforms, and communities for co-marketing, referral, white-label, or embedded commerce opportunities. Negotiate terms alongside the CEO and cross-functional leaders.

Build trusted relationships with senior external partners

Convert relationships into signed, revenue-generating outcomes

Vertical/niche market development — Identify segments where JAM can win with focused outreach and repeatable sales plays, then build testable campaigns for them.

Target segments like associations, schools, procurement groups, and nonprofits

Partner with ecommerce and creative teams on offers, landing pages, and collateral

Cross-functional execution — Partner with Ecommerce, Technology, Operations, Finance, and CX to make sure new opportunities are supported, feasible, and profitable.

Align on site experience, pricing, and margin before launching new programs

Surface customer pain points and repeat-purchase opportunities with CX

Reporting — Own a clear pipeline/revenue dashboard and report regularly to the CEO on activity, signed deals, and revenue impact.

Track leading indicators (outreach, meetings, pilots) alongside results

Continuously refine the approach based on what's working

What Success Looks Like

30 days: Deep understanding of the business, sales team, and channel dynamics; a prioritized target list; direct outreach underway.

60–90 days: A disciplined outbound cadence with real KPIs; active conversations with high-potential partners; at least one or two pilots launched or in motion.

6 months: Measurable pipeline and early revenue from new partnerships, verticals, or channels; repeatable playbooks taking shape.

12 months: Meaningful incremental revenue and a scalable pipeline that continues growing beyond year one.