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Inside Sales Representative

Big Ass Fans · Lexington, Kentucky · Posted Jun 17, 2026

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Big Ass Who?

We didn’t set out to start a fan company. We set out to solve a problem—workplace discomfort. (Sorry, HR, not your kind.) Facilities become furnaces during the summer, but businesses still expect peak performance and productivity. Without providing the basic human right of comfort, that’s just asinine. Seeing how overhead fans cooled California dairy cows begged a massive question for our founder. “Can a fan be made to revolutionize comfort for people?” he uttered. That’s when the HVLS Fan Company was born—with the first-ever patented high-volume, low-speed fan. But that name? BOR-ing. And customers knew it. We kept getting calls asking, “Are you the guys who make those big ass fans?” Hell yeah we are. And Big Ass Fans was born, complete with our own cheeky donkey mascot, Fanny. Today, we don’t just move air, we transform experiences. Big Ass Fans deliver comfort where it counts. We build every product like lives depend on it. Because, it turns out, they do.

Our success is a result of the Big Ass Fans team’s innovation. Are you seeking an opportunity to work with extraordinary people with an entrepreneurial spirit? Do you have something that sets you apart from the rest? With a bias for action, we want you to #livelifebigass and bring the next great BAF product to market. From our customers to our employees, we are passionate about what we can accomplish together. The successful candidate will bring passion, energy, and a “get it done” mentality to BAF and the industrial business and contribute in a meaningful way to realize the company’s full potential in the market.

Opportunity

As an Inside Sales Representative at Big Ass Fans (BAF), you'll be at the forefront of our ambitious customer acquisition and revenue growth goals! In this high-energy role, you'll make and take dozens of calls each day, engaging with customers to build solutions for their facilities.

Picture this: In one day, you could solve several customers' problems they've been dealing with for years, knowing that your solution will make their lives better today, tomorrow and each day with our innovative products - you'll be their hero! We're on a mission to make the world safer, healthier and more productive, and teamwork is the key to success. You'll collaborate closely with our Outside Sales Representatives, Installation Technicians, Legal team, and Customer Success Representatives to ensure a seamless sales cycle.

If you enjoy building relationships, creating impactful solutions, and have a customer-first mindset, we want to hear from you!

What You’ll Do

Build new sales opportunities through the inbound lead process and outbound cold calling to achieve quarterly quotas.

Navigate the sales cycle for each customer, collaborating with Outside Sales, Legal, Accounting, and Customer Success to ensure seamless and error-free orders.

Expand existing sales opportunities into targeting key accounts and renewing key accounts through account nurturing.

Conduct virtual sales presentations to customers at least three times per week, showcasing tailored solutions for their unique facilities and needs.

Achieve a 20% conversion rate of proactive calls into qualified leads.

Establish an average close rate of 40%.

Grow your prospect database within your assigned territory by identifying key accounts, and conducting proactive research and cold calls.

What You'll Bring

Bachelors degree in a business-related field is preferred or equivalent experience

2-4 years of proven inside sales experience, excelling in virtual presentations

Tech-savvy with the ability to learn, and translate technical product details to customers

Track record of success in achieving and exceeding yearly revenue targets through cold calling and converting proactive calls into qualified leads

Experience working with a CRM, preferably with Salesforce, ensuring meticulous entry of all customer information and project details

Exceptional communication skills, both verbal and written, with a strong phone and video presence

Customer-first mindset, selling quality solutions over price

Able to prioritize and manage time effectively to handle an average of 35 projects simultaneously

Able to travel up to 25% of the time

Think you have what it takes, but your background doesn’t perfectly align with this role? No sweat! If this position gets your fan spinning, we encourage you to apply and tell us how you’ll succeed with your unique skills in your application.

First 90 Days

Every Big Ass Fans employee works towards the company’s growth goals, and no goal is successful without a plan. When you kickstart your BAF journey with a strong 90-day plan, you’ll be set up for a great first day, week, month, quarter and beyond! Here’s a snapshot of the first 90 days as a BAF Inside Sales Representative:

Days 1-30:

Complete your onboarding activities, including an onsite 4-day FANdamentals training.

Meet your peers and departments you’ll be working with on a daily basis.

Develop …

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