Sr. Performance Marketing Specialist

Campaign Strategy & Execution

Develop and execute performance marketing strategies across paid digital channels, including Google Ads, Meta, TikTok, LinkedIn, and Snapchat.

Plan, launch, and manage multi-channel campaigns aligned with business objectives.

Identify and evaluate new acquisition channels and growth opportunities.

Ensure campaign messaging aligns with Aanaab's brand and marketing strategy.

Lead Generation & Conversion Optimization

Design and optimize high-converting landing pages for different campaign objectives.

Conduct A/B testing across landing pages, ad creatives, and campaign elements.

Optimize the customer acquisition funnel from awareness to conversion.

Collaborate with internal teams to improve lead nurturing and conversion performance.

Build and manage B2B lead generation campaigns targeting schools and enterprise clients.

Performance Analytics & Reporting

Configure and maintain tracking using Google Tag Manager, Google Analytics 4, and related platforms.

Monitor campaign performance and analyze marketing data to identify optimization opportunities.

Develop dashboards and reports to measure KPIs and campaign effectiveness.

Ensure accurate attribution across marketing channels and customer touchpoints.

Budget & Performance Management

Manage and optimize advertising budgets across multiple digital channels.

Monitor campaign performance against CAC, CPL, CPA, ROAS, and ROI targets.

Continuously improve campaign efficiency through data-driven optimization.

Ensure marketing investments contribute to sustainable business growth.

Cross-Functional Collaboration

Partner with Marketing, Sales, Product, and Design teams to align campaign execution with business priorities.

Support sales teams by improving lead quality and campaign effectiveness.

Share performance insights and recommendations with stakeholders to support strategic decision-making.