Head of Marketing

Are you ready to architect the backbone of a thriving marketing strategy in a high-growth legal environment?

Do you thrive on transforming complex marketing operations into streamlined and effective systems?

Can you lead cross-functional teams to deliver impressive results with precision and accountability?

Are you motivated by the opportunity to impact revenue growth and set new standards in marketing execution?

Final question: When faced with a challenge, do you get excited or run away?

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Head of Marketing Operations

Location: McAllen, TX, USA (On-Site Leadership Role)

Reports To: Chief Marketing Officer

This role reports directly to the CMO and functions as the operational second-in-command within Marketing.

Compensation: Executive-Level Base + Performance Bonus

Base Range: $210K–$240K

Bonus: 20-30% Performance bonus

Relocation Support: Available

Role Type: Full-Time | Senior Leadership

The Context

We are a high-growth personal injury law firm operating in a highly competitive legal market.

Our marketing engine spans:

Digital performance media

Social and content

Traditional media (TV, radio, OOH)

Brand development

Intake alignment

Strategy is strong. Demand is growing. Complexity is increasing.

Execution infrastructure must now catch up to ambition.

We are hiring a Head of Marketing Operations to build the operational backbone that enables sustained, disciplined growth toward nine-figure revenue.

This role owns marketing execution infrastructure and is empowered to implement systems, restructure workflows, upgrade talent, and enforce operational standards across marketing with executive backing.

The Mandate

To architect and enforce the system that turns strategy into predictable, measurable output across all marketing channels.

You will:

Design and enforce the marketing operating system

Standardize workflow, documentation, and accountability

Install performance scorecards across roles

Align campaign execution with pipeline and signed-case growth

Reduce executive involvement in tactical coordination by building structure that holds

You will have executive backing to implement systems, upgrade tools, restructure workflows, and elevate performance standards across the department.

You will have authority to implement systems, improve process, upgrade tools, and elevate performance standards across the department.

Scope of Ownership

Operational Architecture

Own and optimize the marketing workflow platform (ClickUp or equivalent)

Define role-level KPIs across Creative, Performance, Social, and Traditional

Install dashboard reporting tied to revenue and pipeline impact

Document scalable processes across all major marketing functions

Execution Discipline

Drive 95%+ on-time campaign launches

Identify bottlenecks before escalation

Enforce clarity in deliverables, timelines, and accountability

Establish corrective protocols when standards are not met

Revenue Alignment

Ensure marketing execution ties directly to qualified opportunity growth

Translate performance data into operational adjustments

Partner with CMO and intake leadership to close the loop between campaigns and case acquisition

Talent Standards

Directly oversee channel leads

Evaluate capability gaps within the team

Recruit and upgrade talent where needed

Raise output standards across the department

What Success Looks Like (First 9 Months)

95%+ on-time campaign execution rate

Fully systemized KPI dashboard tied to revenue impact

Clear performance standards across all marketing roles

Documented workflows for all core marketing functions

50%+ reduction in CMO involvement in day-to-day execution flow

Measurable increase in marketing throughput and campaign velocity

Required Background

8+ years in marketing operations or integrated marketing leadership

Experience in high-growth environment ($50M+ revenue preferred)

Managed multi-channel teams (8+ contributors)

Built and enforced operational systems at scale

Deep fluency in marketing KPIs across digital and traditional media

Financial literacy: understands pipeline, conversion rates, CAC, and revenue impact

Who Thrives Here

Someone who:

Enjoys building order in growing organizations

Structured and decisive

Calm under pressure

Comfortable holding high performers accountable

Able to challenge assumptions respectfully

Thinks in systems, not tasks

Motivated by building durable infrastructure, not chasing trends

Scope of Impact

You will build the operational backbone of a multi-channel marketing organization competing in a high-stakes, performance-drive…