Product Marketing Manager, Prime / OTC

BitGo is the leading infrastructure provider of digital asset solutions, delivering custody, wallets, staking, trading, financing, and settlement services from regulated cold storage. Since our founding in 2013, we have focused on enabling our clients to securely navigate the digital asset space. With a global presence and multiple Trust companies, BitGo serves thousands of institutions, including many of the industry's top brands, exchanges, and platforms, and millions of retail investors worldwide. As the operational backbone of the digital economy, BitGo handles a significant portion of Bitcoin network transactions and is the largest independent digital asset custodian, and staking provider, in the world. For more information, visit www.bitgo.com .

This role will require being full-time onsite at our Palo Alto office to support collaborative team dynamics and innovative problem-solving.

We are seeking a Product Marketing Manager to lead go-to-market efforts for BitGo’s Prime and OTC business. This role sits at the center of trading, liquidity, financing, and institutional workflows, shaping how we position and grow one of the most strategic parts of the business.

You will partner closely with Product, Sales, Trading, and Leadership to define messaging, drive adoption, and ensure BitGo wins with institutional clients.

Responsibilities :

Go-to-Market Strategy (Prime / OTC)

Own messaging, positioning, and narrative for BitGo Prime, OTC trading, derivatives, and financing solutions

Develop and execute GTM strategies for new product launches, features, and market expansions

Define target segments (hedge funds, market makers, asset managers, ETFs) and build tailored value propositions

Conduct competitive and market analysis across trading venues, prime brokers, and liquidity providers

Sales Enablement Revenue Impact

Build high-impact sales materials including decks, one-pagers, case studies, and pitch narratives

Partner directly with Sales and Trading teams to improve win rates and accelerate deal cycles

Translate complex trading and liquidity concepts into clear, compelling messaging for clients

Support key client conversations, RFPs, and strategic deals

Product Partnership

Act as the voice of the customer to influence product roadmap and prioritization

Partner with Product and Trading teams to bring new features to market with clarity and speed

Own product launch communications and adoption strategy across institutional audiences

Marketing Growth

Work with content, PR, and growth teams to drive pipeline through campaigns, thought leadership, and events

Develop narratives that position BitGo as the institutional standard for digital asset trading infrastructure

Support analyst relations and industry positioning

Requirements :

5+ years of product marketing experience in fintech, crypto, capital markets, or trading environments

Strong understanding of institutional trading workflows (OTC, liquidity, derivatives, settlement)

Proven ability to own GTM strategy and execute cross-functional launches

Experience partnering with Sales and directly influencing revenue outcomes

Exceptional communication skills with ability to simplify complex financial products

Highly analytical, organized, and comfortable operating in fast-paced environments

Why Join BitGo?

Disrupting an industry takes vision, innovation, passion, technical chops, drive to deliver, collaboration, and execution. Join a team of great people who strive for excellence and personify our corporate values of ownership, craftsmanship, and open communication. We are looking for colleagues who want to help build the infrastructure powering the future of finance.

Benefits:

Competitive base salary, bonus, and stock options

100% company-paid health insurance for employee, partner, and dependents

Up to 4% 401k company match

Paid parental leave, Paid vacation

Free commuter/parking pass

Free custom lunches, dinners, and snacks

Computer equipment and workplace furniture to suit your needs

Great colleagues and an inspiring startup environment

Benefits may vary based on location.

Pay Transparency Notice:

Depending upon your leveling and location, the compensation for this role averages between $130,000 and $150,000 USD base salary. Equity, an annual performance bonus, and the benefits outlined above are also part of this role’s package.