Part Time Brand Ambassador
Lucidmotors · Natick, MA · Posted Jul 4, 2026
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About Lucid
At Lucid, we are creating exceptional mobility experiences through innovation to drive the world forward. Built on Lucid’s proprietary technology and software-defined vehicle architecture, our award-winning vehicles bring our “Compromise Nothing™” approach to the global automotive market. That means refusing to choose between performance and sustainability, design and engineering, ambition and integrity. In Lucid Air and Lucid Gravity, we have designed and built vehicles that have redefined their segments, combining exceptional range, performance, design, and expansive space in a single experience.
We achieve this through deep vertical integration, with design, engineering, and production happening in-house across our global offices and manufacturing facilities. Our teams come from industries around the world, united by a shared commitment to excellence. By refusing to settle, you can help redefine what’s possible and shape the future of mobility.
Lucid is growing our brand. A post luxury brand centered around sustainability and human experience. If you are an effective communicator, love helping people and are thinking about joining the EV revolution, come join us! The Lucid Brand Ambassador is the first point of engagement guests will have at the Lucid studio. The position offers 20–25 part-time hours per week, with flexibility needed to work evenings and weekends.
The role:
Welcome guests, resolve general inquiries, and schedule test drives
Quality lead capture in CRM (Salesforce) inputs for customer interactions and outreach
Customer Assessment: Ask questions to understand budget, preferences, timeline
Listen to customer needs to recommend suitable vehicles and collects required customer information
Refer high-potential leads to Sales Specialists
Ensure all guests are directed to the most appropriate point of contact
Develop deep knowledge of Lucid brand, vehicles, and services
Stimulate customer consideration, explaining features, specifications, pricing of all models
Provide backend (i.e., non-customer-facing) operational support to ensure completion of order paperwork and clarity on order/vehicle status
Facilities Management: Ensure food and beverage replenishment from existing inventory and reporting of maintenance requests
Support Studio Manager in execution of Retail Ops. playbook (i.e. opening / closing checklist)
Ensure test drive and showcase vehicle readiness (cleaning, charging)
Assist with daily operations as needed
You bring:
Exceptional people skills, communication is key!
Ability to deliver an outstanding customer journey for guests entering the Studio
Experience in customer facing industry (food service, retail, hospitality etc)
Patience and professionalism
Comfortable operating in ambiguous retail environment
Passion for EV industry and building the Lucid brand
Minimum requirements:
Flexible availability including extended holiday mall hours, holidays and weekends
18 years old minimum
High School diploma/GED required
Prior experience with CRM tool such as Salesforce highly preferred
Authorized to work in the USA (visas sponsorship not available)
Physical requirements include the ability to twist, bend, squat, reach, and stand for extended periods of time with or without reasonable accommodation.
Where permitted by law, successful completion of a drug test and background check including, but not limited to, criminal records are a condition of employment for Lucid sales centers
Valid driver’s license with no suspensions within the past year. Drivers under 21 must have maintained a Driver’s License for a minimum of 3 years and successfully complete Lucid Training upon hire
Ability to obtain appropriate state DMV licensing, where applicable
Base Pay (hourly):
$23 USD
At Lucid, we don’t just welcome diversity - we celebrate it! Lucid Motors is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, national or ethnic origin, age, religion, disability, sexual orientation, gender, gender identity and expression, marital status, and any other characteristic protected under applicable State or Federal laws and regulations.
Compensation Benefits: Lucid offers a comprehensive and competitive benefits package including medical, dental, and vision insurance; life and disability coverage; paid time off; paid holidays; and a 401(k) retirement plan. Eligible employees may also participate in Lucid’s equity program and/or a discretionary annual cash incentive program. Incentive and equity awards, if applicable, are determined based on individual performance, role scope, market considerations, and overall company results, in accordance with the terms of the applicable plans.
Equal Opportunity: At Lucid, we believe diversity strengthens everything we build. Lucid Motors is proud to be an equal opportunity employer and is committed to providing an inclusive workplace for all. We consider all …