Global Director, Social Media, Content & Community
Soldejaneiro · New York Metropolitan - Hybrid · Posted Jul 7, 2026
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Our Story
Launched in 2015, S ol de J aneiro is a globally recognized, award-winning beauty brand, drawing inspiration from Brazil’s beauty rituals, warmth, and spirit. S ol de J aneiro delivers a sensory experience beloved by multi-generational consumers worldwide, with clinically proven results, transformative textures, and transportive fragrances.
Headquartered in New York and launched as a digitally native brand, we have expanded globally with teams in Paris, London, and Germany. Our commitment to excellence has earned high-profile honors, including being named one of TIME1 00’s 2024 Most Influential Companies, Fast Company’s 2024 World's Most Innovative Companies, and WWD Beauty Inc’s Power Brands of 2024, underscoring its leadership in the beauty industry and outstanding workplace . These accolades highlight our dedication to being a leading brand in the beauty industry and an exceptional workplace.
What You’ll Do
Sol de Janeiro is looking for a magnetic Global Director of Social Media , Content Community to turn our fans into loyalists, our rituals into culture, and our content into a movement. Responsible for global storytelling, brand voice and digital engagement, you’ll ensure Sol de Janeiro is positioned as a leader in the beauty and lifestyle space.
The ideal candidate is a creative leader with a deep understanding of social-first content, digital trends, and evolving consumer behavior . You’re always pushing creative boundaries to lead conversations, not follow them. This role requires a forward-thinking, strategic, and hands-on leader who can seamlessly bridge brand building, content creation, and performance-driven social strategy . You will oversee content creation, social media strategy, editorial planning, and community engagement , ensuring SDJ remains innovative, engaging, and deeply connected to its audience .
What You’ll Be Working On
Strategy Leadership
Develop and implement a cohesive global social media strategy that drives engagement, growth, and cultural heat , aligning with overall brand and business objectives .
Own the social identity , ensuring a distinct , platform-native, consistent brand presence across all platforms (Instagram, TikTok, YouTube, Pinterest, and emerging spaces) , ensuring our content is best-in-class, thumb-stopping, and inherently social .
Ensure the brand build s culturally heat, actively identifies opportunities for conversation and builds brand love through social-first storytelling
Champion and evolve how we showcase new and existing products, always pushing the envelope with a focus on fresh ways t o engage and educate our audiences
Collaborate with cross-functional teams ( Global Consumer Engagement , PR/Influence, Commercial, CX, Product, ESG) to ensure social media and content strategies are integrated into broader marketing efforts
Identify opportunities to bridge digital and on the ground efforts as content and community building moments
Own and manage the social content creation , community and platform budget s
Content Creation Campaign Management
Oversee the development, production, and execution of compelling and innovative social-first content that resonates with diverse global audiences across various platforms (Instagram, TikTok, YouTube Shorts, Pinterest, Facebook, etc )
Own content calendars, formats, and storytelling frameworks , ensuring timely and engaging posts that drive engagement, brand awareness and conversions- align ing with broader marketing initiatives while allowing for real-time agility .
Collaborate closely with cross-functional teams to develop holistic, integrated campaigns that resonate across touchpoint
Lead creative direction for various content shoots (including on-location that highlight the brand’s Brazilian DNA), social-first storytelling, and video production in collaboration with the content team in partnership with the in-house creative team
Ensure seamless integration of visual assets across organic and paid social, brand campaigns, and UGC content .
Manage real-time, reactive content strategies , keeping the brand at the forefront of key cultural conversations.
Collaborate with cross-functional team leads to develop and execute high-impact campaign content that leverages emerging social media trends, technologies, and platforms.
Community Engagement
Oversee community strategy , ensuring deep engagement and two-way conversations with our audience.
Collaborate with Lifecycle and Consumer Engagement to turn fans into loyalists
Work with community manager to refine brand voice, engagement tactics, and social best practices .
Develop playbooks for commentary, tone, and engagement , ensuring a unified presence across platforms.
Act as a guardian of our brand reputation —managing crisis response, sentiment tracking, and ensuring positive social perception .
Global Ownership
Coordinate with regional teams to ensure global strategies are adapted effectively for local markets while maintai…