Measurement & Ad Ops Lead

Who We Are:

We are a tech-enabled growth firm–at the intersection of marketing, consulting data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit.

As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients.

At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways.

Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.

A day in the life:

As the Measurement Ad Operations Lead, you are responsible for the technical execution and quality control of measurement across all digital marketing channels. You ensure that tracking, tagging, integrations, and offline conversion pipelines are implemented accurately and aligned with each client’s Measurement Framework.

You partner closely with Paid Media, Data Engineering, and Applied Analytics to ensure platforms are receiving the right signals, conversion actions are firing correctly, and performance data is trustworthy. You proactively diagnose tracking issues, maintain compliance standards (including HIPAA where applicable), and ensure that marketing data flows cleanly from user interaction to CRM to ad platforms.

This is a hands-on execution role with ownership over implementation quality, documentation, and operational stability across accounts.

Responsibilities:

Own implementation of online tracking across all digital channels (Google Ads, Meta, Microsoft, DSPs, SEO, etc.)

Build and maintain GTM containers, pixels, server-side tracking configurations, and event schemas

Implement and QA conversion tracking (primary, secondary, micro, offline conversions)

Ensure proper capture and transfer of click IDs (GCLID, FBCLID, etc.) through forms and CRM systems

Manage CRM and call tracking integrations (CallRail, Liine, CTM, Salesforce, HubSpot, etc.)

Support HIPAA-compliant measurement setups including BAAs and compliant data flows

QA all tracking prior to campaign launches and after major site updates

Monitor conversion health across accounts and proactively resolve tracking discrepancies

Maintain and document Measurement Framework implementation alignment

Support automation initiatives related to conversion syncing, error handling, and QA

Collaborate with Data Engineering to ensure tracking aligns with data model and reporting structure

Create and maintain tracking documentation and SOPs

Employ AI technologies to enhance and optimize business processes.

Role Requirements:

3+ years of experience in digital marketing tracking or ad operations

Advanced experience with Google Tag Manager (client-side required; server-side preferred)

Strong understanding of Google Ads conversion tracking and offline conversion imports

Familiarity with Meta CAPI and event prioritization

Experience working with CRM integrations and form tracking

Understanding of HIPAA-compliant marketing environments preferred

Strong QA mindset and attention to detail

Ability to troubleshoot tracking issues independently

Comfortable working cross-functionally with Media, Engineering, and Analytics teams

Proficient in Google Workspace

Key Performance Indicators (KPIs)

100% of new campaign launches pass tracking QA before go-live

100% of assigned accounts have documented Measurement Framework alignment

100% of tracking tickets completed by deadline or proactively communicated before deadline

24-hour initial response time to tracking-related issues

100% of conversion tracking implemented within 3 business days of request

Most Important Things (MITs)

Measurement accuracy and data integrity

Proactive issue identification and resolution

Clean documentation and framework alignment

Strong cross-team communication

Compliance-first implementatio…