Product Manager, Internal Tools
Fanaticsfbg · New York, NY, United States · Posted Jul 6, 2026
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About Us
Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.
Overview
As a Product Manager, Internal Tools at Fanatics Betting Gaming (FBG), you will build and scale internal platforms and back-end systems that support the entire operations ecosystem across FBG. This role is focused on enabling operational teams—including promotions, rewards, loyalty, and customer support—through intuitive, scalable, and data-driven internal tools that power customer-facing experiences.
You will partner closely with product, design, operations, engineering, and analytics to define requirements, prioritize roadmaps, and deliver high-impact internal tooling. This role will also support chatbot and AI initiatives by helping translate operational needs into automation, intelligent workflows, and platform enhancements. This role will also support chatbot and AI initiatives by helping translate operational needs into automation, intelligent workflows, and platform enhancements.
Responsibilities
Own and deliver internal tools and platform features end to end, from defining back-office and operational requirements through development, launch, and iteration
Write clear user stories and product requirements that support operations, chatbot AI workflows across the FBG operations ecosystem
Partner closely with operations, promotions, analytics, UI/UX, and engineering teams to identify gaps in existing back-end systems and internal workflows, and translate those needs into scalable product solutions
Support chatbot and AI initiatives by collaborating with product, design, operations, and engineering to define use cases, workflows, and tooling that enable automation and intelligent support experiences
Use data, research, and operational insights to inform roadmap priorities and measure product success against defined KPIs
Design and articulate internal user flows, edge cases, and operational journeys to ensure high-quality, efficient, and intuitive tooling for internal users
Partner with engineering teams to build scalable Salesforce-based workflows and additional internal tools platforms that improve operational efficiency and accuracy
Work with third-party partners as needed to enhance or extend internal tools and operational capabilities
Contribute to go-to-market planning for internal tool launches, ensuring operational readiness, documentation, and successful adoption by internal teams
Develop a deep understanding of the FBG platform, operational processes, and the unique role internal tools play in enabling real-money gaming experiences
Operate with a high degree of autonomy, independently driving problem discovery, requirements definition, and delivery of internal tools while aligning closely with senior product leadership and cross-functional partners
Qualifications
3 plus years of experience as a Product Manager, preferably in an agile, B2C digital product organization
3 plus years of experience owning end-to-end product features, including back-office workflows, backend system requirements, data needs, and front-end functionality
Experience building products for internal or operational users (e.g., promotions, customer support, risk, compliance, or content teams) preferred
Familiarity with Salesforce-based tools or CRM / CMS platforms preferred
Exposure to AI-, automation-, or chatbot-related product initiatives preferred, with the ability to support more senior product leadership in this space
Strong ability to partner effectively with engineering teams and clearly communicate technical and product requirements
Excellent written and verbal communication skills, with the ability to clearly articulate product decisions and tradeoffs
Highly collaborative, with a track record of working cross-functionally across operations, analytics, design, and engineering teams
Experience in the on…